Loyalty looks different in 2025. In fact, 82% of consumers say that personalized experiences influence their loyalty to a brand. That’s not just a nice-to-know – it’s a loud and clear message for salons, spas, and clinics aiming to build long-term client relationships.
Loyalty isn’t built at the front desk anymore. Instead, it’s built in the moments in-between: a perfectly timed message, the feeling of being remembered, the ease of rebooking without saying a word. It’s in the convenience, the connection, and the care you show..
In our 2025 August Collection, we want to walk you through how innovative businesses are creating loyalty that lasts, powered by clever tools that do the heavy lifting behind the scenes. We’ll explore what it really means to connect with clients today, and how every interaction (even the automated ones) can help you build a community, not just a client list.
Curious about what your clients actually want from a premium experience, how they like to be communicated with, or why some stay loyal while others ghost? You’ll want to download your copy of the Phorest Consumer Insights Report, where we’ve surveyed over 2,300 clients to bring you answers.
Deeper, More Predictable Loyalty with Memberships
Loyalty programs still have a powerful place in salon, spa, and clinic marketing… especially when they’re digital, flexible, and designed to reward client behavior, not just spend. But when it comes to building deeper relationships and creating a more predictable flow of revenue, many hair and beauty businesses across North America are looking beyond traditional models.
That’s where service-based memberships come in. Think of them as a VIP experience with built-in value, where clients sign up for a monthly plan that suits their routine (whether that’s a facial every four weeks or a root touch-up on schedule). In return, they get flexibility, exclusivity, and that feeling of truly being looked after.
For businesses, it’s a win-win. Memberships create commitment, strengthen loyalty, and reduce last-minute gaps in your calendar. What’s even better is that they offer consistency without needing to chase bookings, helping you build long-term relationships that benefit everyone.
Phorest Memberships are also fully customisable. You can build either service-based plans or credit-based plans. Choose your own billing cycle, contract length, and what’s included. Your clients can buy and manage memberships online, while your team sees membership icons in the calendar for easy recognition. When it comes to marketing, you’ll also have the tools to tailor offers just for members – or use filters to re-engage, reward, or promote in a smarter way.
Curious what this could look like for your business? Register your interest in Memberships with Phorest here, and start turning casual clients into loyal regulars.
Connection that Feels Human (Even When Automated)
We’ve all been there – missing a client message because it’s buried under a pile of Instagram DMs, email enquiries, and voicemails. When that happens, you’re not just missing messages… you’re missing opportunities to rebook and reconnect.
Today’s clients expect fast, convenient communication, but they also want it to feel personal. They want a friendly, real-time exchange that respects their time.
With Phorest’s 2-Way Chat, every conversation is centralized, whether you’re on your desktop Phorest system or using the PhorestGo app on the move. Messages are sent and received as SMS, so they reach clients directly, without relying on social media inboxes or email chains.
Whether it’s a quick “Can I push my appointment by 10 minutes?” or a first-time guest asking what to expect during their treatment, everything lands in one place. This means nothing gets lost, and one gets left hanging.
2-Way SMS works because people remember how you make them feel. A fast, human response can be the difference between a missed opportunity and a loyal, returning guest.
Loyalty on Autopilot
If you had a dollar, a booking, or a glass of prosecco for every time a client said, “I meant to rebook; I just forgot.”, you’d probably be reading this blog from a beach in Ibiza.
Set & Forget Marketing exists for that exact reason. These clever little automations are your behind-the-scenes besties, sending birthday messages, welcome notes, rebooking nudges, and “we miss you” check-ins while you focus on running your clinic, spa, or salon. Think of it as a thoughtful concierge who never takes a day off.
When clients feel like you’re thinking of them, they’re more likely to stick around. It’s not just marketing; it’s relationship maintenance.
Need proof? Our latest Consumer Insights Report found that clients are more likely to act on messages that feel personalised, timely, and relevant. We’ve got the stats to back this up, so download the report here for the full breakdown.
Sell Total Convenience Online
Loyalty doesn’t just come from good service; it comes from ease. The less you make your clients work to rebook, pay, or redeem, the more they’ll stick around. That’s why combining Digital Loyalty with the ability to buy service packages or courses online is such a game-changer.
Why? Because convenience is the new luxury.
Take, for example, a client who’s just been in for a facial. They meet a friend for coffee, and while waiting, they open your app, buy their next session with a tap, and use a loyalty point boost to do it. They didn’t need to call, ask a question, or pull out their wallet. It’s frictionless. It’s future-facing.
No more paper stampcards that dissolve in someone’s handbag, or awkward “how many do I have left?” conversations at the front desk. Instead, you’re offering clear, clean, confidence-building client journeys – from consultation to checkout.
It also neatly integrates into the booking flow, with no extra steps. Learn more about how you can implement these features, or connect better with your clients in our 2025 August Collection series.
Your Clients Are Talking – Are You Listening?
In 2025, the most successful salons, spas, and clinics aren’t just doing great work. They’re also tuned into what their clients want and value – and they’re shaping the client journey around that.
Want to know what North American clients really think about things like booking online, receiving marketing messages, or what they consider a premium experience? We asked over 1,000 of them… and the answers may surprise you.
Here’s a sneak peek… did you know that the majority of clients say they’re happy to receive marketing messages – as long as they’re relevant?
That’s your opening.
When you understand what clients are looking for – what makes them rebook, stay loyal, or spend more – you can shape your salon, spa, or clinic’s experience to match. That’s where the Consumer Insights Report comes in. Packed with fresh data and helpful takeaways, it’s your for making smarter, more client-led decisions.
Download the full report here to tap into what’s really driving client loyalty this year.
Every Message is a Moment to Build Loyalty
It’s easy to think of client loyalty as something that happens at the front desk, in the treatment room, or in the chair. However, in reality, it’s built in every message you send, every reminder you automate, and every thoughtful, on-brand touchpoint in between.
With the right tools, staying connected doesn’t mean doing more; it just means doing it smarter. From seamless memberships to timely messages and beautifully branded digital moments, Phorest helps you show up for your clients in ways that feel personal, consistent, and premium.
Keep your finger on the pulse of what today’s clients expect, and explore the 2025 August Collection for more insights, tools, and inspiration. You’ve already built something amazing. Let’s make sure the right people see it… and that they keep coming back for more.
Ready to future-proof your client journey?
