Halloween is nearly here, meaning it’s the perfect time for salons to brew up some wickedly good revenue-boosting strategies.
Don’t be afraid to get creative with Halloween-themed promotions, campaigns, and fun services to grab your client’s attention and encourage them to spend money on retail and booking appointments.
Hauntingly Good Email & SMS Campaigns
Why not try one of our Halloween-themed email templates to get started? There’s no better way to stay top-of-mind during the spooky season than getting your salon offerings directly onto your clients’ screens.
Simply navigate to Marketing > SMS/Email and start with one of our seasonal templates. This can include special discounts when you book for the week leading up to Halloween or limited-time discounts on retail items.
Phorest customers get on average 31 times the return on investment of the money spent on Marketing SMS. So for your Halloween campaign, it’s a no-brainer!
Offer Fun, Themed Services
A great way to attract clients and newcomers is to add a Halloween-themed service to your offering; this could range from spooky Halloween-themed nails or a haunting makeover – whatever gets your clients ready for the inevitable fancy-dress parties.
Include details of these services in any and all channels you’re using for your marketing campaign – email, SMS, and social media!
| Related: Learn more on using social media to grow your business our Social Media Guidebook for Salons & Spas!
Send a special Halloween newsletter promoting retail products
Send out Halloween-themed email newsletters to your client list with exclusive promotions and offers on the retail products you stock. Include engaging content about the latest Halloween trends and ideas for spooky makeovers. Encourage clients to book appointments and purchase retail items directly from the email.
Purchasing retail can be made even easier for clients by linking them to your Phorest Online Store, where they can purchase their favourite products from anywhere and get them shipped directly to their door!
Offer Halloween Freebies
People love freebies, and Halloween presents a perfect opportunity to give back to your loyal clients. Offer themed goodie bags filled with sample-sized products and promotional materials, and why not throw in some Halloween sweets? You can give this to every client who spends a certain amount on services or retail. This encourages higher spending and makes clients feel appreciated, fostering their loyalty.
Devilish Social Media Promotion
If you are sending emails or SMS to your clients, don’t forget to use social media as an additional touch-point in case your clients miss your message. It’s also a fantastic way to showcase your special offers and discounts for the season!
If you want to really reach your clients or advertise your services to new potential customers, why not use Phorest Ads Manager to give your Halloween campaign an added boost?
A Spooky In-store experience can make a difference!
If you are going all out with discounts, marketing, and Halloween Services, make sure your salon interior looks the part, too! Add some fun decorations to your business floor to get your clients in the mood. They may be more inclined to avail of special Halloween offers in-store. These small added touches can go a long way.