Your salon business knowledge bank

The Phorest Consumer Insights Report 2025

Discover what your clients really want. This insights report reveals key trends from customers across the US and Canada, alongside expert advice on how to turn data into smarter decisions, stronger loyalty and sustainable salon success.

Shoot for the Stars: The Salon Owner’s Guide to Online Reputation

Download our free ebook with strategies from Bobbi Springer, Owner of the Multi-Award-Winning Allure Beauty Bar

Using AI To Simplify the Running of Your Salon: Guidebook

How can you use AI to help you run your salon - from marketing, to reports, client communication and staying ahead of the competition? Find tips, case studies and prompt examples here!

The Salon Owners Guide to SMS Marketing

Learn how to reach clients, boost revenue & grow your business with SMS marketing.

Social Media Guidebook for Salons and Spas

Learn from top salons turning curious followers into loyal clients, with real examples and actionable tips to make big wins today!

Client Retention Guidebook for Salons & Spas

What's a good client retention rate? How can you measure it? And most importantly, how can you improve it? We answer all these questions and more.

Phorest Strategic Growth Guidebook

In this ebook, we’ve woven together research and expert insight to give you the inspiration and action points to build your dream client base and increase revenue.

Phorest’s Industry Trends Guidebook

From inflation to gender-neutral pricing, in this ebook, we cover the shifts in culture, tech and customer trends that today’s forward-thinking business owner needs to know.

Making the Most of Your Online Store ebook

Maximise your Online Store retail revenue with the practical steps in this free ebook from Phorest.

Money Talks: Financial Fitness Essentials, or How to Make the Most of What You Earn

Making money and knowing how to manage it are two very different things. This two-part series of discussions, titled Money Talks, is designed for salon, spa and clinic business owners and their staff to learn financial literacy essentials, encourage better savings and spending habits, and build wealth for their future.

Success Strategies for Entering the Salon Today 200

Have you considered entering the Salon Today 200? Or want to know more about this industry-leading program that showcases salon business success? Join us for a panel discussion where we dig into tips and details you need to build an entry that gets your salon honored!   The 2025 entry period for the Salon Today 200 is now closed, but this webinar has tips to plan ahead for 2026!

Think Tank: Thought Leadership Talks on Social Media

Maintaining a social media presence is no longer just a nice idea. It’s essential. A perfect mix of educational and inspirational talks, this session features 3 industry experts on social media-related ideas with big impact.

Revenue Calculator

Take this revenue health check to calculate the potential revenue boost for your salon, spa or clinic by using the revenue driving tools in Phorest to reach your full potential.

Integrated Terminal Savings Calculator

Want to find out how much time and money you could save by using an integrated payment terminal in your salon, spa or clinic? Use our handy calculator tool!

Salon & Spa Performance Benchmarks

Use our salon and spa staff performance benchmark tool to find average KPI metrics in your country.

Salon Marketing Calendar Template

Our free Marketing Calendar template gives you marketing tips, business building ideas and campaign plans for every month of the year.

Check Your Salon’s Online Health Score

Take this short survey to find out what your salon's Online Health Score is and get an individual report on how you can set your salon up for success.

Phorest’s August Collection 2025: Where Will You Take Your Business Next?

Discover Phorest’s latest innovations to help your salon, spa or clinic thrive even amidst rising costs, tighter margins, ever-changing legislation and staffing struggles.