What is the difference between Premier and Phorest?
Premier is a long-established UK salon software system with roots in on-premise deployment, used by independent salons and small groups. It has solid core features built over decades in the UK market. Where it falls behind: marketing automation, staff performance tools, cloud-native accessibility, and the Business Advisor support model are all more developed in Phorest. Phorest has been cloud-native since launch. It is accessible from any device, updated automatically, with no installation or server management required.
How does Phorest’s marketing compare to Premier?
Phorest’s marketing tracks every campaign to the register, automates personalised outreach to lapsing clients, runs social advertising from within the software, and drives loyalty revenue through Treatcard. Premier has email and SMS marketing tools, but the automated retention intelligence and direct revenue tracking in Phorest are not matched.
Does Phorest have better client retention tools than Premier?
Phorest’s Client Reconnect identifies clients drifting from their personal booking pattern and sends personalised outreach automatically. Treatcard salons see a 30% rise in average client spend and a 21% revenue boost. Premier’s retention tools are functional but do not have the machine-learning layer behind Phorest’s automated outreach.
How does Phorest help with staff performance compared to Premier?
Phorest’s Staff Goals gives every stylist real-time visibility into their own revenue, retail numbers, and rebooking rate from their phone. Premier has commission reporting and staff management at management level, but not a self-service performance view for individual team members.
What kind of support does Phorest provide that Premier does not?
Every Phorest customer gets a dedicated Business Advisor, a proactive, named, invested in the business growing. Premier’s support is standard helpdesk. 1 in 5 Phoresters have worked in the professional hair, beauty, or aesthetics industry.
How does switching from Premier to Phorest work?
Phorest’s migration team handles the transfer from Premier: client records, appointment history, gift vouchers, staff, services, and inventory. Zero downtime. Your dedicated Business Advisor is assigned from the start of the process.