What is the difference between Premier and Phorest?
Premier is a long-established UK salon software system with roots in on-premise deployment, used by independent salons and small groups. It offers core features developed over decades in the UK market. Phorest combines salon management essentials with advanced marketing automation, staff performance tools and cloud-based accessibility, alongside friendly, expert support. Based on eligibility, customers may also receive personalised guidance from a Business Advisor. Phorest is accessible across devices and updated automatically, with no local server management required.
How does Phorest’s marketing compare to Premier?
Phorest’s marketing tracks every campaign to the register, automates personalised outreach to lapsing clients, runs social advertising from within the software, and drives loyalty revenue through Treatcard. Premier has email and SMS marketing tools, but the automated retention intelligence and direct revenue tracking in Phorest are not matched.
Does Phorest have better client retention tools than Premier?
Phorest’s Client Reconnect identifies clients drifting from their personal booking pattern and sends personalised outreach automatically. Treatcard salons see a 30% rise in average client spend and a 21% revenue boost. Premier’s retention tools are functional but do not have the machine-learning layer behind Phorest’s automated outreach.
How does Phorest help with staff performance compared to Premier?
Phorest’s Staff Goals gives every stylist real-time visibility into their own revenue, retail numbers, and rebooking rate from their phone. Premier has commission reporting and staff management at management level, but not a self-service performance view for individual team members.
What kind of support does Phorest provide that Premier does not?
Phorest provides friendly, expert support to help you make the most of your software. Based on eligibility, you may also work with a Business Advisor who can offer proactive, personalised guidance focused on your business goals and growth. And because 1 in 5 Phoresters has worked in the professional hair, beauty or aesthetics industry, our teams bring real-world industry experience to the support they provide.
How does switching from Premier to Phorest work?
Phorest’s migration team handles the transfer of client records, appointment history, gift vouchers, staff, services and inventory from Premier, helping you make a smooth transition. You’ll have access to expert support throughout the process and beyond, with personalised guidance from a Business Advisor based on eligibility.