How Phorest Uses AI and Smart Features to Boost Salon Operations

You’ve built a thriving business in the professional hair and beauty industry. But as it grows, balancing appointments, payments, staff performance, and client retention gets complicated, especially when each of those jobs lives in a different app. That’s where Phorest’s AI-powered features and smart technology come in. Phorest connects your bookings, marketing, payments, and reporting … Continued

Phorest Is Now a Certified B Corporation

Phorest is proud to announce that we are now a Certified B Corporation, joining a global community of businesses committed to creating a positive impact for people, communities, and the planet. Since Phorest was founded in 2003, we’ve wanted to build a business that genuinely cares about and supports the hair, beauty, and wellness industry … Continued

How Phorest Achieved a World-Class NPS of 69: Inside a Customer Experience Transformation

Phorest’s average global Net Promoter Score (NPS) climbed from 47 in 2023 to a peak of 69 in May 2026 – a world-class result for B2B software. The gain came from a deliberate, company-wide client experience programme, not a single fix. Here’s exactly what changed. Key Takeaways: What is Phorest? Phorest is a salon, spa, … Continued

Why Self-Belief is a Business Strategy

At this year’s Salon Owners’ Summit, Phorest invited Katie Piper to deliver our closing keynote for a reason. The salon, spa, and clinic industry is powered largely by women – approximately 85% to 93%, according to the National Hair and Beauty Foundation. It is built on resilience, emotional intelligence, and the ability to adapt under … Continued

Celebrating a Decade of Inspiration: A Recap of The 10th Salon Owner’s Summit

This year marked a major milestone for Phorest: the 10th Salon Owners’ Summit, a full decade of connecting salon, spa, and clinic owners with insights and innovation. From the opening keynote to the closing remarks, the atmosphere was electric – filled with laughter, learning, and a sense of shared ambition. Attendees left buzzing with ideas, … Continued

Dot Phrasing – The Smarter Way to Document

Picture this: you’re in the middle of a client consultation, carefully assessing their needs, answering questions, and building a rapport. But in the background, there’s a constant distraction – the burden of documentation. Typing out detailed notes, making sure records are accurate, and ensuring compliance can feel like a never-ending task. It slows you down, … Continued

Hidden Gems: Phorest Tools to Transform Your Team

At the Phorest Salon Owners Summit 2025, Paddy Monaghan, the Chief Product Officer, and Rich Cullen, the Lead Product Designer at Phorest, unveiled hidden features that help salons, spas, and clinics maximise efficiency, empower their staff, and elevate business performance. This keynote highlighted Phorest’s deep connection with our clients, five powerful tools that salons, spas, … Continued

Optimising Medspa & Aesthetic Clinic Operations with Phorest

What if running a medspa aesthetic clinic could be smoother, smarter, and more efficient than ever? In this session, Aoife Hannigan, Director of Engineering, and Verna Wall, Head of Research at Phorest, showcased how Phorest is revolutionising medspa and aesthetic clinic operations through AI, automation, and workflow optimisation. They also highlighted the partnership aspect of … Continued

Tipping the Scales: Empowering Staff with PhorestTips

At this year’s Salon Owners Summit, Jacob Morris, a Product Designer at Phorest, took us on a journey through the salon industry’s evolving tipping landscape, weaving in humour, real-life stories, and some eyebrow-raising research findings along the way. The session wasn’t just about tipping – it was also about empowerment, specifically, how businesses can give … Continued