How Phorest Uses AI and Smart Features to Boost Salon Operations

You’ve built a thriving business in the professional hair and beauty industry. But as it grows, balancing appointments, payments, staff performance, and client retention gets complicated, especially when each of those jobs lives in a different app. That’s where Phorest’s AI-powered features and smart technology come in. Phorest connects your bookings, marketing, payments, and reporting … Continued

Why the Most Profitable Salons and Aesthetic Clinics Are Saying “No” to Marketplace Platforms

The short answer: The most profitable salons, spas and aesthetic clinics are stepping away from marketplace platforms because marketplaces are built to drive client movement, not client loyalty. The platform owns the client relationship and the data, and it nudges your clients towards competitors and discounts. Top businesses use salon-owned systems like Phorest instead. Phorest … Continued

What a “Simple” Payment Really Costs a Salon or Aesthetic Clinic

On average, salon teams spend 45 hours a month dealing with payment-related admin after the client has already left. This doesn’t mean 45 hours taking payments; it’s 45 hours untangling them. That time goes on cash-ups that take longer than planned, deposits that need chasing or explaining, and card payments that don’t quite match the … Continued

Phorest Is Now a Certified B Corporation

Phorest is proud to announce that we are now a Certified B Corporation, joining a global community of businesses committed to creating a positive impact for people, communities, and the planet. Since Phorest was founded in 2003, we’ve wanted to build a business that genuinely cares about and supports the hair, beauty, and wellness industry … Continued

Is the Phorest Summit worth the trip from Australia? Ask the salon owners who went.

Let’s call out the kangaroo in the room: Ireland is a long way from Australia. Nobody casually “pops over” from Brisbane, Sydney, Melbourne, Adelaide, or Perth for a two-day business event… especially when there are flights to book, teams to brief, clients to reschedule, calendars to wrestle, and the tiny matter of running an actual … Continued

How to Make Your Salon, Spa, or Clinic More Inclusive for Pride Month and Beyond

For some clients, booking a salon, spa, or clinic appointment is exciting. For others, it can come with a checklist of worries: Will they use my preferred name? Will they understand what I’m asking for? Will I be stared at? Will I have to explain myself before I even sit down?  Not exactly the relaxing, … Continued

How Phorest Achieved a World-Class NPS of 69: Inside a Customer Experience Transformation

Phorest’s average global Net Promoter Score (NPS) climbed from 47 in 2023 to a peak of 69 in May 2026 – a world-class result for B2B software. The gain came from a deliberate, company-wide client experience programme, not a single fix. Here’s exactly what changed. Key Takeaways: What is Phorest? Phorest is a salon, spa, … Continued

Why Self-Belief is a Business Strategy

At this year’s Salon Owners’ Summit, Phorest invited Katie Piper to deliver our closing keynote for a reason. The salon, spa, and clinic industry is powered largely by women – approximately 85% to 93%, according to the National Hair and Beauty Foundation. It is built on resilience, emotional intelligence, and the ability to adapt under … Continued

Celebrating a Decade of Inspiration: A Recap of The 10th Salon Owner’s Summit

This year marked a major milestone for Phorest: the 10th Salon Owners’ Summit, a full decade of connecting salon, spa, and clinic owners with insights and innovation. From the opening keynote to the closing remarks, the atmosphere was electric – filled with laughter, learning, and a sense of shared ambition. Attendees left buzzing with ideas, … Continued