Phorest Is Now a Certified B Corporation

Phorest is proud to announce that we are now a Certified B Corporation, joining a global community of businesses committed to creating a positive impact for people, communities, and the planet. Since Phorest was founded in 2003, we’ve wanted to build a business that genuinely cares about and supports the hair, beauty, and wellness industry … Continued

Is the Phorest Summit worth the trip from Australia? Ask the salon owners who went.

Let’s call out the kangaroo in the room: Ireland is a long way from Australia. Nobody casually “pops over” from Brisbane, Sydney, Melbourne, Adelaide, or Perth for a two-day business event… especially when there are flights to book, teams to brief, clients to reschedule, calendars to wrestle, and the tiny matter of running an actual … Continued

How to Make Your Salon, Spa, or Clinic More Inclusive for Pride Month and Beyond

For some clients, booking a salon, spa, or clinic appointment is exciting. For others, it can come with a checklist of worries: Will they use my preferred name? Will they understand what I’m asking for? Will I be stared at? Will I have to explain myself before I even sit down?  Not exactly the relaxing, … Continued

How Phorest Achieved a World-Class NPS of 69: Inside a Customer Experience Transformation

Phorest’s average global Net Promoter Score (NPS) climbed from 47 in 2023 to a peak of 69 in May 2026 – a world-class result for B2B software. The gain came from a deliberate, company-wide client experience programme, not a single fix. Here’s exactly what changed. Key Takeaways: What is Phorest? Phorest is a salon, spa, … Continued

Why Self-Belief is a Business Strategy

At this year’s Salon Owners’ Summit, Phorest invited Katie Piper to deliver our closing keynote for a reason. The salon, spa, and clinic industry is powered largely by women – approximately 85% to 93%, according to the National Hair and Beauty Foundation. It is built on resilience, emotional intelligence, and the ability to adapt under … Continued

Celebrating a Decade of Inspiration: A Recap of The 10th Salon Owner’s Summit

This year marked a major milestone for Phorest: the 10th Salon Owners’ Summit, a full decade of connecting salon, spa, and clinic owners with insights and innovation. From the opening keynote to the closing remarks, the atmosphere was electric – filled with laughter, learning, and a sense of shared ambition. Attendees left buzzing with ideas, … Continued

Celebrating 10 Years of the Phorest Client Experience Awards

What started as a simple idea has become a global celebration. The Phorest Client Experience Awards recognises the salons, spas, and clinics that go above and beyond to deliver exceptional client care. And as we mark the 10th anniversary of the awards, we are looking back at the journey from the perspective of Shauna Grace, … Continued

The Future of Salon, Spa, & Clinic Management: Faster, Flexible, and Built for Growth

Running a successful salon, spa, or clinic is a bit like running a five-star hotel. Guests expect seamless service, staff need clear direction, and behind the scenes, there’s a host of moving parts that nobody should ever see wobble. Add in multiple sites, dozens of team members, and a client base that knows exactly what … Continued

How Premium Salons, Spas, & Clinics Are Driving More Revenue – Without Sacrificing Client Experience

Running a top-tier salon, spa, or clinic isn’t cheap. Between rising operating costs, increasing wages, and ever-heightening client expectations, staying profitable without cutting corners has become a serious balancing act. For premium brands, the stakes are even higher. You’ve built your reputation on service, consistency, and experience, and the last thing you want is to … Continued