How Phorest Uses AI and Smart Features to Boost Salon Operations

You’ve built a thriving business in the professional hair and beauty industry. But as it grows, balancing appointments, payments, staff performance, and client retention gets complicated, especially when each of those jobs lives in a different app. That’s where Phorest’s AI-powered features and smart technology come in. Phorest connects your bookings, marketing, payments, and reporting … Continued

Why the Most Profitable Salons and Med Spas Are Saying “No” to Marketplace Platforms

The most profitable salons, spas and med spas are stepping away from marketplace platforms because marketplaces are built to drive client movement, not client loyalty. The platform owns the client relationship and the data, and it nudges your clients towards competitors and discounts. Top businesses use salon-owned systems like Phorest instead. Phorest deliberately has no … Continued

What a “Simple” Payment Really Costs a Salon or Med Spa

On average, salon teams spend 45 hours a month dealing with payment-related admin after the client has already left. This doesn’t mean 45 hours taking payments; it’s 45 hours untangling them. That time goes on closing out the register when it takes longer than planned, on deposits that need chasing or explaining, and on tips … Continued

Why Do Med Spa Ads Attract the Wrong Patients? What We Heard at AES 2026.

Med spa ads attract the wrong patients when the advertising platform only learns from bookings made inside the ad itself. Most people who see an ad leave to read reviews, ask a friend, or call the front desk before they commit, and none of those bookings are counted. The algorithm learns from what it can … Continued

How Much Time Does AI Actually Save a Salon, Spa, or Clinic?

Most salon, spa, and clinic owners we speak to have reached the same place on AI: not hostile to it, but tired of hearing about it. The pitch has been running for two years, and it has been light on arithmetic. Front Desk AI resolves 87% of routine client conversations without anyone stepping in, across … Continued

Phorest Is Now a Certified B Corporation

Phorest is proud to announce that we are now a Certified B Corporation, joining a global community of businesses committed to creating a positive impact for people, communities, and the planet. Since Phorest was founded in 2003, we’ve wanted to build a business that genuinely cares about and supports the hair, beauty, and wellness industry … Continued

How to Make Your Salon, Spa, or Clinic More Inclusive for Pride Month and Beyond

For some clients, booking a salon, spa, or clinic appointment is exciting. For others, it can come with a checklist of worries: Will they use my preferred name? Will they understand what I’m asking for? Will I be stared at? Will I have to explain myself before I even sit down?  Not exactly the relaxing, … Continued

How Phorest Achieved a World-Class NPS of 69: Inside a Customer Experience Transformation

Phorest’s average global Net Promoter Score (NPS) climbed from 47 in 2023 to a peak of 69 in May 2026 – a world-class result for B2B software. The gain came from a deliberate, company-wide client experience programme, not a single fix. Here’s exactly what changed. Key Takeaways: What is Phorest? Phorest is a salon, spa, … Continued

Compliance Checklist for Med Spas in New York: 2026 Edition

A med spa can look polished on the surface, and still carry serious compliance risk underneath. In New York, that gap matters. State regulators have already warned consumers about unauthorized med spa services after investigating businesses that offered medical procedures without proper licensure or oversight. For med spa owners and physicians, requirements for med spa … Continued