Why the Most Profitable Salons and Aesthetic Clinics Are Saying “No” to Marketplace Platforms

The short answer: The most profitable salons, spas and aesthetic clinics are stepping away from marketplace platforms because marketplaces are built to drive client movement, not client loyalty. The platform owns the client relationship and the data, and it nudges your clients towards competitors and discounts. Top businesses use salon-owned systems like Phorest instead. Phorest … Continued

What a “Simple” Payment Really Costs a Salon or Aesthetic Clinic

On average, salon teams spend 45 hours a month dealing with payment-related admin after the client has already left. This doesn’t mean 45 hours taking payments; it’s 45 hours untangling them. That time goes on cash-ups that take longer than planned, deposits that need chasing or explaining, and tips that raise questions rather than landing … Continued

Why 87% of Aesthetics Patients Want Booking Confirmations

A patient who has just booked a first appointment cannot assess your clinical work yet. They have not met the practitioner, nor have they seen the room. What they have is a message from you. New Phorest research with 795 aesthetics patients in the UK, Ireland and the United States found that 87% consider booking … Continued

Why 86% of Aesthetics Patients Enquire Before They Book

Most patients contact a clinic before they are ready to book. New Phorest research with 795 aesthetics patients in the UK, Ireland and the United States found that 86% had sent an enquiry to a clinic, and that the most common reason was not price and not availability. It was to learn more about the … Continued

Phorest Is Now a Certified B Corporation

Phorest is proud to announce that we are now a Certified B Corporation, joining a global community of businesses committed to creating a positive impact for people, communities, and the planet. Since Phorest was founded in 2003, we’ve wanted to build a business that genuinely cares about and supports the hair, beauty, and wellness industry … Continued

How to Make Your Salon, Spa, or Clinic More Inclusive for Pride Month and Beyond

For some clients, booking a salon, spa, or clinic appointment is exciting. For others, it can come with a checklist of worries: Will they use my preferred name? Will they understand what I’m asking for? Will I be stared at? Will I have to explain myself before I even sit down?  Not exactly the relaxing, … Continued

How Phorest Achieved a World-Class NPS of 69: Inside a Customer Experience Transformation

Phorest’s average global Net Promoter Score (NPS) climbed from 47 in 2023 to a peak of 69 in May 2026 – a world-class result for B2B software. The gain came from a deliberate, company-wide client experience programme, not a single fix. Here’s exactly what changed. Key Takeaways: What is Phorest? Phorest is a salon, spa, … Continued

Why Self-Belief is a Business Strategy

At this year’s Salon Owners’ Summit, Phorest invited Katie Piper to deliver our closing keynote for a reason. The salon, spa, and clinic industry is powered largely by women – approximately 85% to 93%, according to the National Hair and Beauty Foundation. It is built on resilience, emotional intelligence, and the ability to adapt under … Continued

Celebrating a Decade of Inspiration: A Recap of The 10th Salon Owner’s Summit

This year marked a major milestone for Phorest: the 10th Salon Owners’ Summit, a full decade of connecting salon, spa, and clinic owners with insights and innovation. From the opening keynote to the closing remarks, the atmosphere was electric – filled with laughter, learning, and a sense of shared ambition. Attendees left buzzing with ideas, … Continued