How to Reduce Salon No-Shows: 5 Concrete Ways to ‘End It’ for Good

Sometimes, SMS or email booking reminders just aren’t enough to get a client to show up. Eliminating no-shows completely might be unattainable, but you can reduce how often they happen and make sure most of them only occur when there’s a real emergency. Key insights The most reliable way to reduce salon no-shows is to … Continued

OBM in Numbers: The Data Behind The Marketing Results 

For many business owners in the professional hair and beauty industry, measuring marketing results can be complicated. Have new bookings come from that email campaign sent last week? Are people talking more about a product because they heard about it from friends, or saw it on your Meta Ads? What’s the best creative to use … Continued

Ken Hughes: How to Use CX To Build Brand Success

In an age where old-fashioned customer service is getting lost in the noise of automation, digitalization, and depersonalization, giving your customers an experience to remember when they visit your business can, and will, make you stand out from the competition. That’s what Consumer Behaviouralist and King of Customer Experience, Ken Hughes, explained when he took … Continued

7 Ways Phorest Salon Software Keeps Your Business Cyber-Secure

In a world where cyber threats and data breaches are more pervasive than ever, keeping your salon, clinic, or spa protected, both online and offline, is crucial. Salon clients are becoming increasingly conscious of how their personal information is handled, and as a business owner, it’s your responsibility to protect them.  At Phorest, we’re committed … Continued

How To Price Your Salon’s Services at a Premium Level

In today’s economy, running a successful salon, spa, or clinic can be difficult. From the ever-increasing cost of living to political instabilities and staffing issues, finances are a bone of contention for many business owners across the globe right now. It can be difficult to understand how to price your services in a manner that … Continued

Autumnal Marketing Tips for Your Salon, Clinic, or Spa

As summer (and the holiday tan!) starts to fade, the trees lose their leaves, and the days get shorter, things change in the professional hair and beauty industry. With clients returning from summer holidays and the festive season on the horizon, this time of year can be quieter for salons, clinics, and spas. However, this … Continued

Welcome to The Pulse- Edition 1

Welcome to your first-ever edition of The Pulse, powered by Phorest, where you can find your monthly dose of the latest industry and business updates, developments and trends. Let this be your empowering guide to staying ahead of the curve and equipping yourself with the knowledge to thrive within your business. What better way to … Continued

Create Memorable Moments With Salon Summer Marketing Ideas

How will you ensure your marketing campaigns land with your clients this summer? By taking the time to create a marketing calendar with intention, you can make things easier for yourself while also attracting more clients to your business.  With this in mind, we’ve rounded up some of our top tips to accurately target and … Continued

Making Your Mother’s Day Marketing More Inclusive

In the professional hair and beauty industry, seasonal marketing campaigns can be a significant revenue booster and a way of encouraging clients into your salon or spa. Each notable occasion on the calendar marks a window of opportunity for your business, and Mother’s Day is no exception.  That being said, Mother’s Day can be a … Continued