Deliver A Custom Branded Experience With The New Salon Branded Apps

When you set out to open your salon or spa, you had a vision. This vision, you’ve since integrated it to the look and feel of your space. You’ve also been communicating it to your staff through your culture, and to your clients via your marketing. Apps, in the digital space, are the next logical … Continued

The Importance Of Reviews & Getting To The Top Of Google With The Phorest Online Reputation Manager

You know from your clients that you have an excellent in-store reputation. But do the comments left about you online match the word on the street? We believe that by building and monitoring your business’ online reputation, you’re putting your salon or spa in the best possible position to get clients – new and existing … Continued

3 Tips That Will Make Your Salon Employee Bios Stand Out

It’s no secret that therapists and stylists create and nurture trustworthy relationships with their clients – some of which last for years. Why not help build these relationships from day one with a virtual handshake? Posting employee bios on your salon’s website, app, or even social media accounts is a great way to initiate contact.

David Barnett On Salon Culture And Recruitment: Top Insights

“Get up! For the next 30 seconds, I want you to bounce and take deep breaths!” David Barnett walked on stage with the intention of getting people to think and leave the Salon Owners Summit 2019 buzzing with ideas they could implement in their salon as soon as they got back home. In his presentation, he … Continued

Connecting You With Mentors: Introducing The Salon Mentorship Hub!

The second that we believe we know everything about this industry is the second we show people that we don’t. The hair and beauty world is built on a foundation of both personal and team growth. With that in mind, Phorest Salon Software has combed the globe to locate some of the best and brightest … Continued

25 Salon Conversation Starters To Use With New Clients

Being a stylist, therapist or hairdresser might require you to put on an extroverted persona, but that doesn’t mean you always feel at ease meeting people. That being said, your chair is a special place. A place that makes people look and feel like a million dollars. That’s as much about the experience of being … Continued

The 10 Components Of The Perfect Instagram Business Profile

You want to put your salon or spa in the best possible position for attracting new clients and getting more online bookings. Social media can help with this, however, on Instagram, you have very little space to do this. The Instagram ‘Bio’ section only allows for 150 characters, and your username must fit under 30 … Continued

25 Reasons That Will Make You Value Rebooking Clients

The process of rebooking clients is perhaps the fastest and most economical way of making your business busy. Ultimately, it makes it easier to plan your marketing efforts, find the right strategies to fill in empty slots and allows for better business planning and investments overall. Despite this, many salon and spa owners omit to … Continued

How To Conduct Amazing One-To-One Staff Feedback Meetings

A couple of months ago, one of our collaborators, Valerie Delforge illustrated how communication levels within your team had direct repercussions on your salon’s success. It’s one thing to make the resolution of meeting up with members of your team, but it’s another thing to conduct these meetings in an efficient manner. So whether you don’t … Continued