3 min
Who Is Your Ideal Salon Client And Why Does It Matter?
“Everyone is not your customer,” according to best-selling author, marketer, entrepreneur, and public speaker Seth Godin. And he’s right. As a business, trying to be everything to everyone can cause […]
Read articleBetween Alienation & Belonging, Never Just a Haircut or Beauty Service
“You’ll be on in roughly 10 minutes.” the Salon Owners Summit A/V team tells me quietly. Here I am, after a little over six months of brainstorming, ideation, research, and […]
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How To Be Fully Booked Thanks To Salon Client Retention
If your salon has a steady stream of loyal visitors coming through its door, you can probably stop continuously chasing new customers and focus a little more on your salon […]
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8 Tips To Raise Your Salon Prices Without Losing Clients
Over the last few decades, the price of living has gone up, and customers’ habits have changed. Despite this, in the hair and beauty industry, there’s still quite a bit […]
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Leveraging The Client Experience Award To Increase Bookings
If you look closely at Phorest’s annual Client Experience Award, you’ll see that every year, it features the same line: “Our Clients Love us!” That’s because the Client Experience Award […]
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9 Easy Ways To Get More Salon Bookings Through Your Website
In the marketing world, there is a phenomenon called the “build it and they will come” syndrome. Those affected by it believe that the mere creation of a website (or anything […]
Read articleLife Beyond COVID-19: You Have 3 Types Of Customers
With the threat of COVID-19 transmission still very much present in our communities, we are seeing a shift in consumers’ needs and the emergence of three main types of clients. […]
Read articleTaking Control Of Your Colour Business With Vish
Ask any owner or manager of a hair salon about colour waste, and most will say it’s a nightmare — rightly so. Hair colour services bring in a wide range […]
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Digital Consultation Forms: A Step Closer To Your Safe & Paperless Salon
In the hair and beauty industry, consultations are paramount. While they help build relationships and trust, they also ensure risk assessments are done, provide essential information to therapists and stylists […]
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