Life Beyond COVID-19: You Have 3 Types Of Customers

With the threat of COVID-19 transmission still very much present in our communities, we are seeing a shift in consumers’ needs and the emergence of three main types of clients. In the hair and beauty industry, where people would have typically put a premium on convenience, skills, the provided experience and a sense of connection … Continued

How To Maintain A Post-Lockdown, Top-Quality Salon Experience

The industry is likely never to go back to the way it operated before COVID-19. As salons and spas progressively reopen, they are also shaping a new normal. However, with social distancing protocols in place, maintaining an engaging customer experience might feel slightly challenging. From cleanliness procedures to booking appointments and selling retail, various processes … Continued

Never Lose Faith: Successful Avenues For Making Money While Closed

When you look at the current crisis, the biggest concern is the sheer uncertainty of how long it’s going to last and what the long term impact on business will be. You’ll be hearing scenarios for all sorts of lengths, but the reality is, no one knows. Not even the greatest epidemiologists in the world … Continued

Navigating The Uncertainty Caused By COVID-19

There is a lot of uncertainty and fear swarming us in the world right now. And if you’re anything like me, you operate at your best when you have certainty, and you feel confident in yourself and your future. Take a huge deep breath! I’m here to tell you that we will be okay; we … Continued

What Does It Take To Set Up And Grow A Successful Salon?

Many people dream of setting up their hair or beauty salon. Turning that dream into reality, learning the ropes of business and people management, and making it work when your livelihood depends on it, however, can often leave salon owners overwhelmed by the weight of those responsibilities and hampered by feelings of self-doubt. If this … Continued

Salon Business Management: Working On The Right Things

When the industry you’re passionate about sees, on average, seven out of ten businesses operate unprofitably, doing the right things the right way isn’t just a desire, but a prerequisite for survival. The same goes for when you’re faced with “Force Majeure” situations, or sudden, unexpected events that can’t be controlled or protected against.

The Better Choices Better Leaders Make: Compliance vs Commitment

Compliance vs Commitment. When we frame an idea, a problem, or an opportunity, we are choosing our perspective. Look at a “glass as half-empty,” and we start conserving and protecting. Seeing the same glass as “half-full” and opportunity and growth emerge. Our thinking shifts simply by how we choose to look at or “frame” something. “This vs … Continued

Don’t Build Teams, Build Individuals

As salon owners, our business is people. People are our revenue, so we’re scared to death when the top producers walk out the door. Whether they go to chair rental, leave for bigger opportunity or become your competitor, sometimes we feel captive to them. In the process, we may ruin our culture and create conflict … Continued

3 Tips That Will Make Your Salon Employee Bios Stand Out

It’s no secret that therapists and stylists create and nurture trustworthy relationships with their clients – some of which last for years. Why not help build these relationships from day one with a virtual handshake? Posting employee bios on your salon’s website, app, or even social media accounts is a great way to initiate contact.