Did you know that businesses that actively track their goals and act on that data can hit their goals 96% of the time? No, it’s not magic. It’s just math.
Running a successful business has always relied on instinct. You’ve learned to read your clients, sense when to launch a promotion, and know when your team needs a pep talk. But here’s where instinct can only take you so far: gut feeling won’t always tell you whether your rebooking rate is falling behind other businesses in your area, or if your average ticket value could quietly be costing you thousands of dollars a month.
This is where smart salons, spas, and clinics are changing the game. By combining their experience with hard numbers, they’re uncovering hidden opportunities that were right in front of them… and turning that insight into growth that sticks.
See Where You Stand with Benchmark Reports
Imagine if you could peek behind the curtain and see exactly how your salon, clinic, or spa stacks up against others just like you. That‘s what Benchmark Reports do.
Every quarter, Phorest pulls together data from similar-sized businesses in your region and turns it into a clear, actionable report. Think of it as a health check for your business, covering key areas like rebooking rates, client retention, and average ticket value, exclusive to Phorest clients.
But why does this matter? Because those numbers don’t just sit pretty on a spreadsheet. They tell you where the hidden opportunities are. Maybe your rebooking rate is 15% lower than the regional average – a gap you might never have spotted on your own. After making that your focus, imagine turning one-off visits into repeat bookings and growing revenue without adding a single new service.
This isn’t about competing with the hair or beauty businesses down the street; it’s about knowing where you stand, so you can make decisions with confidence. Once you’ve got that clarity, planning your next move stops being a guessing game and starts being a growth strategy.
Smarter Strategies for Steadier Revenue
If there’s one thing every salon, clinic, or spa owner wishes for, it’s a little more predictability. However, the reality is that income can feel like a rollercoaster, with busy seasons followed by nerve-wracking quiet spells.
That’s where Memberships come in. Offering credit-based or service-based plans gives clients a reason to commit, and gives you the peace of mind that there’s revenue coming in before a single appointment hits the books. It’s recurring, predictable income that evens out the highs and lows of the year.
Beyond cash flow benefits, Memberships build loyalty in a way few other tools can. When clients invest in a plan, they’re more likely to keep coming back, rebooking without hesitation, and seeing you as their go-to salon, spa, or clinic.
The best part is this – these plans are as flexible as you need them to be. You can tailor the packages, pricing, and perks to suit your clients and your market. If you’re curious about how Memberships could work in your business, Phorest clients can register their interest, and explore what a steady, reliable revenue stream might look like for them.
Turning Treatment Plans into Commitment
We’ve all been there: trying to talk through a package of treatments at the front desk, while your next client is waiting. It’s not exactly the best environment for a thoughtful purchase.
Now, however, you have the opportunity to let clients Buy Courses Online. Instead of putting the pressure on you (or your team) to sell in person, this feature lets clients explore and purchase multi-session packages anytime, from anywhere. Whether it’s a skincare journey or a series of wellness treatments, the booking page does the talking (and selling) for you.
Some of the benefits include…
- Upfront Revenue: Prepaid packages mean cash in your account before the first appointment even begins.
- Commitment: When clients buy a course, they’re far more likely to stick with the full treatment plan, which leads to better results and more loyalty.
- Zero Awkwardness: No more rushed conversations at the front desk; clients can browse, buy, and commit on their own time.
The combination of convenience and commitment really does pay off. It’s a small change that creates a big ripple: less admin for your team, more predictable income for you, and a seamless experience for clients.
Your Retail Sales on Autopilot
For salons, spas, and clinics, retail sales have long lived at the front desk. But what about the moments in between visits, when clients run out of products and turn to shopping malls or buy online instead? That’s where selling online makes all the difference.
If you’re just getting started, Phorest’s Online Store is the quickest, simplest way to launch your retail offering online. With no extra setup, you can showcase your products, take payment, and start generating sales outside of appointment hours.
For businesses with more advanced e-commerce needs, Phorest integrates seamlessly with Shopify. This means:
- 24/7 Storefront: Your clients can shop for their favorite products anytime, from anywhere.
- Automatic Stock Syncing: Inventory updates every five minutes between Phorest and Shopify, eliminating double entry and overselling.
- Built-In Lead Capture: Every new online shopper becomes a new client card in Phorest, turning retail into a new source of leads.
Think of it as opening an extra location that never closes, doesn’t need staff, and continuously drives revenue in the background. Whether you’re dipping your toe into online retail or levelling up to a full omnichannel experience, Phorest has you covered.
Growth Without Compromise (or Burnout)
Running a salon, spa, or clinic already demands a lot… and when you’re looking to grow, it’s tempting to think the only solution is to do more. More hours, more hustle, and more pressure.
But growth doesn’t have to come at the cost of your time, your team, or your well-being. The tools we’ve explored here aren’t about adding more to your plate. Instead, they’re about making more of what you already have: loyal clients, existing services, retail shelves, and your reputation. Whether it’s using data to set smarter goals, creating recurring revenue with Memberships, or unlocking retail sales online, these are strategies that help you grow sustainably, not frantically.
With Phorest, you don’t have to figure it all out on your own. These ideas are part of Phorest’s August Collection – a suite of resources and features designed to help you increase revenue, boost loyalty, and grow your business with purpose.
Because smart growth doesn’t mean working harder. It means working better with the right tools behind you.
Discover how Memberships can help you grow your business.
