Where leaders love to learn

The Ins And Outs Of Writing A Salon/Spa Procedure Manual

If a client journey is essential to consolidate customer service and elevate standards within your business, so is a salon/spa procedure manual. In fact, every salon or spa should have an SOP manual (salon/spa operation procedure manual), but many businesses don’t understand why and where to start when it comes to writing it. Learn everything … Continued

The Salon Email Marketing Campaign Ultimate Cheat Sheet

For many, creating a salon email marketing campaign is an arduous task. That’s because it feels like there are so many things to do for those campaigns not to go unnoticed, aka a constant struggle to get more clicks. Many people make the mistake of believing that the communication alone is enough – but it actually … Continued

3 Ways To Stay Responsive To Salon Facebook Messages

Social media in our day in age is mandatory for a salon. However, if you’re already finding it hard to have a full-time salon receptionist, there is probably no way you have someone taking care of your social media pages and salon Facebook messages at all times. On one hand, about two weeks ago, we were … Continued

Salon Voicemail Greetings That Will Ensure Bookings

I find myself the most inspired when listening to soft, upbeat music, and this morning the tune was one of the most recent Mac Miller tracks. This might seem irrelevant right now, but some of the lyrics were amazingly applicable to the danger of using a salon voicemail as your receptionist. As I was about … Continued

Why Client Journeys Are Essential To Salon Management

What differentiates your salon or spa from your competitors? Your service menu? Your customer service? Your stellar online presence? Usually, it’s a combination of all those points, which combine to create what we call a client journey; ie; the journey your client takes from discovering to trying out your business. Being intentional about your client … Continued

Spark Up Summer With Salon Business Collaborations

Partnering with other local businesses is a smart way to attract new clients and offer added value to your existing visitors. By joining forces with local shops, cafés, florists, or spas, you create an exciting experience that clients won’t want to miss, and fellow business owners appreciate. All while supporting your local community at the … Continued