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Welcome To Edition 3 Of the Pulse 🌱

Our very first edition of The Pulse in 2025 comes after a busy few weeks, especially after our  9th annual Phorest Salon Owners Summit in January!  The Summit was an inspirational kickstart to the new year, and as always, it felt amazing to be surrounded by so many others who are as passionate about the … Continued

Digital Loyalty & Referrals: What’s New at Phorest

Loyal clients and word-of-mouth referrals are the backbone of any thriving salon, spa, or clinic. They keep your chairs full and your business growing. But in today’s digital world, traditional methods need an upgrade. That’s why Phorest is introducing our updated Digital Loyalty program and a brand new Referrals feature. Together, these tools make it … Continued

How to Upsell Products and Services in Your Salon, Spa, or Clinic

Upselling in a salon, spa, or clinic isn’t about pushing products or services – it’s about enhancing the client experience. By thoughtfully suggesting solutions that complement your clients’  needs, you help them achieve their hair and beauty goals, while also strengthening their loyalty to your business. Did you know that 44% of clients who experience … Continued

Keeping the Flow: How to Improve Internal Communication in Your Salon, Clinic, or Spa

Communication is the foundation of every high-performing team, especially in detail-driven environments like salons, spas, and clinics. It’s what keeps the all-important flow intact—minimising misunderstandings, enhancing collaboration and ensuring every client experience is exceptional. When communication breaks down, everything from operations to team morale can hang in the balance. Effective internal communication, which can often … Continued

Setting Targets For Salon & Spa Staff

Goal-setting isn’t just a business buzzword – it’s a proven strategy for driving performance and motivating teams. For salons, spas, and clinics, clear and actionable targets can make all the difference, helping your staff stay focused while delivering exceptional client experiences. Companies that focus on their employees’ performance are 4.2 times more likely to outperform … Continued

Providing Access To Salon & Spa Services For Clients With Disabilities

Did you know that an estimated 1.8 billion people around the world experience some form of disability*? That’s around 13% of the global population. Many of whom are, or could be, your clients.  If your salon, clinic, or spa is not accessible for people who have a disability*, it means that you could be alienating … Continued

Welcome To The Second Edition Of The Pulse

As we move towards the end of the year and plan 2025, we’ve curated the latest insights, trends, and some Phorest client news that we think will enlighten and inspire you and your team. Wishing you an incredibly bright and busy holiday season,Barry QuinnPresident, North AmericaPhorest Your News Round-Up 1. L’Oreal Unveils New Biotech-Based Ingredients … Continued

Influencers Vs Celebrity Endorsements: What’s Best for Your Salon, Clinic, or Spa?

In recent years, the dynamics of marketing have changed. In the early 2000’s, celebrity endorsements dominated the scene; Emma Stone for Revlon and Eva Longoria for L’Oreal Paris to name but a few… however, now more than ever, influencers are growing in popularity as the must-have marketing tool in the hair and beauty industry.  Why? … Continued

Salon Visual Marketing: The Golden Rules To Stand Out

In today’s marketing world, content is constantly vying for attention – and visuals have never been more important. Research from Art Kramer, a professor from Northeastern University, USA, suggests that the average attention span may be decreasing, which means that online, there’s a growing need to instantly grab your audience’s attention. With platforms like Instagram … Continued