Where leaders love to learn

The Beauty Industry Has a Waste Problem; Green Circle Salons Has a Sustainable Solution

Phorest believes our industry has an important role to play in safeguarding the environment. We want to empower our salons to lead the charge. Therefore, we are proud to connect salons with the innovation and resources to make a green transformation in their business. This is why we are partnering with Green Circle Salons. Waste is … Continued

Retain & Reward Your Team With Phorest’s Staff Goals Feature

As lockdown measures in many regions have eased, a new challenge emerged for salon owners: widespread staff shortages. Retention and recruitment are inextricably linked. This makes growing and developing your current staff more important than ever. Phorest Salon Software has developed a new mobile solution to help. Staff Goals is designed to empower salon staff … Continued

CEO and Founder of IMAGE Skincare Janna Ronert Joins Phorest’s Board of Directors

We are delighted to announce today that we are welcoming Janna Ronert, CEO and founder of IMAGE Skincare to our board of directors. Just weeks after announcing the major appointment of Davines CEO Paolo Braguzzi to our board, we are very proud to reveal that beauty powerhouse Ronert is also joining the team, bringing further … Continued

Phorest Welcomes Former Davines Group CEO Paolo Braguzzi to Board of Directors

Today we are excited to announce a significant appointment to our leadership team, with the addition of Davines CEO of 17 years Paolo Braguzzi to our Board of Directors. After an extremely difficult year for salons and spas, with lockdowns and social distancing measures putting a huge strain on the industry, the new appointment is … Continued

7 Steps To A Booming Salon Business In 2021

You’ve put in the hours; you’ve mastered your artistry. Now it’s time to reap the rewards of your hard work and see real success. Thriving salon businesses don’t become successful by accident. Pure passion for succeeding goes a long way, but we know now more than ever that grit and determination need to be underpinned … Continued

Partnerships & Integrations Power The Future Of Salon Success

For forward-thinking salons, the question of “what’s next” is never far from the strategic mind. With technology accelerating in 2020 to bring more and more of the salon and spa business online, powerhouses at product brands and the most innovative technology companies saw a gap for integrations and partnerships that can help bring salon businesses … Continued

9 Easy Ways To Get More Salon Bookings Through Your Website

In the marketing world, there is a phenomenon called the “build it and they will come” syndrome. Those affected by it believe that the mere creation of a website (or anything that supports bookings or sales for their business) will be enough to have people making salon bookings or purchases. Imagine for a second that you … Continued

Empower Teams & Drive Results With Phorest’s New Staff Performance Tool

Working in a super-engaged, high-performance environment can be one of the most rewarding goals for all salon teams today. Salon management teams want to keep staff motivated, engaged and focused on their performance metrics. In turn, their team members want to be challenged, empowered and inspired to achieve their potential.

Why You’ll Want To (And How You Can) Maximize Every Client Visit In 2021

Despite it being as trying as a year can be, 2020 has shown the industry’s resilience and given salon owners worldwide new strategies and tactics to look at their business. It has also given many the chance to look at performance metrics from a different angle. However, it seems that every time you pick up … Continued