Where leaders love to learn

Welcome to The Pulse- Edition 1

Welcome to your first-ever edition of The Pulse, powered by Phorest, where you can find your monthly dose of the latest industry and business updates, developments and trends. Let this be your empowering guide to staying ahead of the curve and equipping yourself with the knowledge to thrive within your business. What better way to … Continued

Going Above & Beyond: Small Customer Service Ideas That Make a Big Impact

Good customer service can go a long way with your clientele. 83% of people are willing to pay up to 16% more for better customer service. If that’s not impressive enough, a whopping 54% of clients say that great customer service and the relationship they have with their salons is what keeps them going back … Continued

The Benefits of Hiring In-House Staff for Salon Owners & Professionals

The salon industry is facing a staffing problem. With the emergence of a shadow economy and an appetite for more flexibility among salon professionals, business owners across the industry are finding it increasingly difficult to hire and retain high-performing teams. In an effort to adapt, many salon owners are presented with a difficult decision: whether … Continued

Create Memorable Moments With Salon Summer Marketing Ideas

How will you ensure your marketing campaigns land with your clients this summer? By taking the time to create a marketing calendar with intention, you can make things easier for yourself while also attracting more clients to your business.  With this in mind, we’ve rounded up some of our top tips to accurately target and … Continued

Making Your Mother’s Day Marketing More Inclusive

In the professional hair and beauty industry, seasonal marketing campaigns can be a significant revenue booster and a way of encouraging clients into your salon or spa. Each notable occasion on the calendar marks a window of opportunity for your business, and Mother’s Day is no exception.  That being said, Mother’s Day can be a … Continued

Who Is Your Ideal Salon Client And Why Does It Matter?

“Everyone is not your customer,” according to best-selling author, marketer, entrepreneur, and public speaker Seth Godin. And he’s right. As a business, trying to be everything to everyone can cause you to lose your core operational values, abandon the things that make your business unique, and compromise the quality of your services. Trying to market … Continued

Preventing Bullying in Your Salon or Spa Business

It’s an unfortunate reality that bullying and harassment issues can arise in any workplace. The close-knit nature of the salon industry means that the impact can be felt even more acutely. Creating a safe and supportive space is not just about enhancing the work experience for our teams; it’s also about ensuring that our clients … Continued

Spring Marketing Ideas for Your Salon, Clinic, or Spa

With the long winter months finally over in the Northern Hemisphere (sorry, Aussie & Kiwi friends!), now is the perfect time to refresh, rejuvenate, and rethink your salon business’ spring marketing ideas. For many businesses, Easter promotions are their main focus, however, we recommend you don’t put your eggs in one basket (ahem…), and broaden … Continued

Sharmadean Reid: Know Your Salon Clients – Finding The Human Story in the Data

Where to start when introducing Sharmadean Reid? ‘Powerhouse’ does not begin to describe this woman, who has led community movements and built a slew of successful business ventures, not to mention being awarded an MBE from HRH Queen Elizabeth II for her services to Beauty and Women, all before reaching her 40th birthday. But it … Continued