Patient Trust is a Non-Negotiable in the Aesthetic Industry
Sisu Clinics is a chain of a wildly successful, doctor-led aesthetic clinics. After opening their first location in Ireland in 2018, in just a few short years Sisu now has more than 20 locations across Ireland, the UK and USA. Dr. Brian Cotter, Co-Founder & Global Medical Director at Sisu Aesthetic Clinics believes that patient trust is paramount to the success of his business. He explains:
“This market has exploded the quality aspect of what we provide, in terms of it being a hyper-medicalized model. So with the doctors and the injectors you’re meeting, the biggest thing a patient wants to see when they walk into the clinic is to understand the quality aspect of it. There’s a trust piece, which is highly, highly important.”
This extends to the interactions a potential patient has with a salon or clinic before they even click on their website or make a booking. According to consumer research conducted by the Phorest research team, 78% of consumers look at online reviews to help them find a new salon or clinic, and 94% say that positive online reviews make them more likely to use a business’ services.
Therefore it was important to Sisu that the salon software they chose enabled them to manage client feedback and online reviews as a standard practice across each patient’s journey through the clinic.