Brainstorm your upcoming salon campaigns
Pro-active marketing remains the Holy Grail of salon success. If you can master the art of representing your brand on social media, planning for quiet months and having a killer marketing plan around key retail dates and holidays, you will have a full and thriving salon business year-round.
So what does a great marketing calendar look like? It uses multiple channels to reach both existing and new clients; it recognises the most critical times to reach out to customers to get them booking, and it utilises all the tools at your disposal to speak to the right people at the right time with a message that makes them want to ‘book now’!
Your challenge: Make a commitment to your salon by creating a Marketing Calendar for the next 12 months. If that seems daunting, we have created a calendar tool that generates key dates and campaign ideas for your salon based on your location. Just head to the calendar tool below and answer three simple questions to create a downloadable calendar to help shape your email, SMS and paid marketing tactics for the year to come.