Your salon business knowledge bank

Shoot for the Stars: The Salon Owner’s Guide to Online Reputation

Download our free ebook with strategies from Bobbi Springer, Owner of the Multi-Award-Winning Allure Beauty Bar

Navigating Feedback with Jay Williams

Become a Better Leader and Improve Your Team’s Performance.

Using AI To Simplify the Running of Your Salon: Guidebook

How can you use AI to help you run your salon - from marketing, to reports, client communication and staying ahead of the competition? Find tips, case studies and prompt examples here!

The Salon Owners Guide to SMS Marketing

Learn how to reach clients, boost revenue & grow your business with SMS marketing.

Social Media Guidebook for Salons and Spas

Learn from top salons turning curious followers into loyal clients, with real examples and actionable tips to make big wins today!

Client Retention Guidebook for Salons and Spas

What's a good client retention rate? How can you measure it? And most importantly, how can you improve it? We answer all these questions and more.

Phorest Strategic Growth Guidebook

In this ebook, we’ve woven together research and expert insight to give you the inspiration and action points to build your dream client base and increase revenue.

Phorest’s Industry Trends Guidebook

From inflation to gender-neutral pricing, in this ebook, we cover the shifts in culture, tech and customer trends that today’s forward-thinking business owner needs to know.

Making the Most of Your Online Store ebook

Maximise your Online Store retail revenue with the practical steps in this free ebook from Phorest.

Think Tank: Thought Leadership Talks on Social Media

Maintaining a social media presence is no longer just a nice idea. It’s essential. A perfect mix of educational and inspirational talks, this session features 3 industry experts on social media-related ideas with big impact.

Retain New Clients: Proven Strategies To Keep Them Coming Back & Spending More

Most beauty salons retain less than 25% of new clients for a second visit, but it doesn't have to be this way. Watch this webinar to get systems and strategies that can help you increase your new client retention rate.

Master Your Booking Process: Build Overflowing Appointment Books

Learn to be in full control of your booking process with policies and features you can turn on within your salon software to avoid last-minute cancellations and difficulties in securing bookings.

The Booking Policy: How To Stop The Cancellation Rollercoaster

If your salon doesn't have policies to guide people in their interactions with your business, you're giving them the opportunity to do as they please. Watch this webinar for tips and trick on how to effectively manage your appointment books, keep them full and ensure your revenue is protected!

Revenue Calculator

Take this revenue health check to calculate the potential revenue boost for your salon, spa or clinic by using the revenue driving tools in Phorest to reach your full potential.

Integrated Terminal Savings Calculator

Want to find out how much time and money you could save by using an integrated payment terminal in your salon, spa or clinic? Use our handy calculator tool!

Salon & Spa Performance Benchmarks

Use our salon and spa staff performance benchmark tool to find average KPI metrics in your country.

Salon Marketing Calendar Template

Our free Marketing Calendar template gives you marketing tips, business building ideas and campaign plans for every month of the year.

Check Your Salon’s Online Health Score

Take this short survey to find out what your salon's Online Health Score is and get an individual report on how you can set your salon up for success.