5 Salon Social Media Hacks For Effective Marketing
Social media marketing is a powerful tool that all businesses should be utilizing to reach larger audiences and promote their brand. However, with so many businesses using social media, it can be difficult to stand out from the crowd. That’s where social media hacks come in. Social media hacks are simple, effective strategies that can … Continued
Read articleEbook: Using AI To Simplify The Running of Your Salon [Real Examples & Prompts Included]
Are you a time-poor salon professional, stressed about the amount of time and energy you spend on admin and management tasks every day? You’re not alone. Despite being an industry dominated by creative, sociable professionals, many salon and spa owners report feeling stressed, overworked, and overwhelmed by all the tasks involved in owning their own … Continued
Read articleHow to Manage Your Salon’s Online Reputation & Reviews
According to research carried out here at Phorest in 2022, 77% of people now research online before choosing a salon to visit, so it’s clear that having a good online reputation is vital. When it comes to curating an online image for your business, two things are important; the number of reviews you receive and … Continued
Read article5 Ways You Can Use Video Marketing To Promote Your Salon
In recent years, short-form video marketing has exploded in popularity for businesses in almost all industries, with bite-sized videos captivating audiences and offering a unique way for companies to advertise their offerings. Incredibly, in research conducted by Hubspot, it was unveiled that: 91% of businesses use video as a marketing tool 92% of these say … Continued
Read articleCreating a Menopause-Friendly Salon Space: Our Top Tips
With many countries across the world experiencing an aging population, now more than ever it’s important to understand how to service clients who are experiencing the effects of menopause or perimenopause in a respectful and informed manner. As service-based businesses, salons, spas, and clinics, can have a massive impact on how clients feel about their … Continued
Read articleYour Expertise. Our Tech. Give Your Clients a Premium Consultation.
As part of our ongoing Summer Collection, we wanted to design a feature that makes the consultation process easier, quicker, and safer for Phorest salons and clinics. Understanding the unique needs of medi-aesthetic professionals in particular, we are thrilled to introduce our latest innovation: Premium Consultations. Engage. Explain. Enhance. In any clinic or spa, client … Continued
Read articleYou Asked. We Listened. Get Ready for PhorestGo 2.0
With the Summer Collection well underway, it’s time to get ready for our next launch; PhorestGo 2.0. Designed to be the ultimate companion for your salon team, we’ve revamped the PhorestGo app for better staff management, easier client communication, and more intuitive appointment booking. Inspired by the feedback of hundreds of PhorestGo app users, PhorestGo … Continued
Read articlePhorest has long celebrated and supported the LGBTQIA+ community within the salon industry and beyond. And taking the time to listen, reflect, elevate and support the experiences, voices, and contributions of this community is part of our ongoing commitment to inclusion and education. In the spirit of helping one another grow, we’ve compiled a collection … Continued
Read articleHow Software Can Bring Your Spa to The Next Level
As spa management technology becomes more advanced than ever before, it can be difficult to know what exactly your business needs. With almost two decades of experience in the industry, Phorest has learned from experience what kind of features really make a difference to spa businesses across the globe. Not to boast, but we are … Continued
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