The Salon Owner’s Guide to Retail Sales

In research conducted by Phorest, it was revealed that 67% of salon clients said they would be interested, or very interested, in purchasing retail products from the salon they visit most frequently. Amazing, right? Despite this, the research further unveiled that only 48% of clients do actually purchase hair and beauty products from salons. Why … Continued

6 Organization Tips To Streamline The Running Of Your Salon

How do you manage admin in your salon business? Are you a pro at filing and scheduling, or do you leave piles of paperwork to the side of your desk and hope, somehow, they’ll sort themselves out? Don’t worry; you’re not alone! In such a creative industry, many salon and spa owners dread the thought … Continued

Optimize Your Online Store with These New Features

The way that we shop is changing. In-person browsing is quickly being replaced by online shopping in all industries, giving consumers the option to purchase products from the comfort of their homes and have them delivered straight to their doors. Has your salon done anything to make the most of this? In our ever-changing, digital-first … Continued

Salon Holiday Gifts: What Should I Buy the Team?

We get asked “Should I buy my team gifts for The Holidays?” every year and our answer never changes; we say yes! When it comes to the festive season, gifting your team something, no matter how small, shows that you recognize the hard work they do to make your business successful and shows your gratitude … Continued

The Ultimate Bundle Full Of Salon Marketing Ideas For The Holidays

Planning ahead for the Holidays is the best way to ensure an organized, stress-free, and successful festive season in your salon. As most salon and spa business’ busiest time of year, this gives you the opportunity to attract clients old and new, generate more revenue and have fun while doing so! Over the years, we’ve … Continued

The Salon Owner’s Guide to Black Friday & The Holidays

How prepared are you for Black Friday and The Holidays? For most salon and spa businesses, these events signal the busiest, most chaotic time of the year and can feel daunting to plan ahead for; as if we haven’t had enough upheaval in the past few years! While a busy space combined with a full … Continued

Revolutionize Reception with PhorestGuest

When clients enter your salon, what’s their first impression? Are they greeted with a lengthy line of waiting guests, or perhaps an empty, unmanned reception desk? Do you spend your days rushing back and forth from behind the chair to the reception desk in an attempt to check clients in and pay clients out while … Continued

The Salon Owner’s Guide to Generating More Profit

From the current cost of living crisis to the aftermath of the pandemic, being a business owner in today’s climate can feel unstable and frustrating. As consumers continue tightening their pockets, service-based businesses, especially those that are seen as “luxurious” like those in the salon industry, are worried about what the future looks like.  While … Continued

Survey: What Keeps Loyal Clients Coming Back to Your Salon?

No matter what section of the professional beauty industry your salon falls into, or where you’re based in the world, loyal clients are vital for the success of your business. Unlike many other industries, where repeat customers can be beneficial but not necessary, the professional salon industry is built on client retention. Those loyal clients … Continued