How Innovating Salons, Clinics, and Spas are Automating Client Growth for More Bookings

At Phorest, we know that 30% of bookings happen when salons, spas, or clinics are closed. We also know that we’re seeing a shift. The fastest-growing salons, spas, and clinics aren’t just adding more staff, spending more on ads, or extending their hours. They’re building smarter systems: automated pipelines that consistently bring in new clients, … Continued

Celebrating the Heart of the Salon, Spa, and Clinic on Hairdresser Appreciation Day

In every salon, spa, or clinic, there’s a quiet kind of magic happening every day. It’s in the way a stylist helps someone see themselves with new confidence. In the care a therapist shows to a client who needs a moment to breathe. And in the dedication it takes to keep showing up – with … Continued

Dot Phrasing – The Smarter Way to Document

Picture this: you’re in the middle of a client consultation, carefully assessing their needs, answering questions, and building a rapport. But in the background, there’s a constant distraction – the burden of documentation. Typing out detailed notes, making sure records are accurate, and ensuring compliance can feel like a never-ending task. It slows you down, … Continued

Hidden Gems: Phorest Tools to Transform Your Team

At the Phorest Salon Owners Summit 2025, Paddy Monaghan, the Chief Product Officer, and Rich Cullen, the Lead Product Designer at Phorest, unveiled hidden features that help salons, spas, and clinics maximize efficiency, empower their staff, and elevate business performance. This keynote highlighted Phorest’s deep connection with our clients, five powerful tools that salons, spas, … Continued

Optimizing Medspa & Aesthetic Clinic Operations with Phorest

What if running a medspa aesthetic clinic could be smoother, smarter, and more efficient than ever? In this session, Aoife Hannigan, Director of Engineering, and Verna Wall, Head of Research at Phorest, showcased how Phorest is revolutionizing medspa and aesthetic clinic operations through AI, automation, and workflow optimisation. They also highlighted the partnership aspect of … Continued

Tipping the Scales: Empowering Staff with PhorestTips

At this year’s Salon Owners Summit, Jacob Morris, a Product Designer at Phorest, took us on a journey through the salon industry’s evolving tipping landscape, weaving in humor, real-life stories, and some eyebrow-raising research findings along the way. The session wasn’t just about tipping – it was also about empowerment, specifically, how businesses can give … Continued

Building Healthy Salon Teams: Training & Mental Health for a Thriving Culture

When Daniel Mason-Jones stepped onto the stage at the Salon Owners Summit, he opened his keynote with unexpected vulnerability, saying; “I’ll be completely transparent. I’m so nervous. Do you ever get nervous?” A simple question, but a powerful one. Because if there’s one thing salon, spa, and clinic owners know all too well, it’s the … Continued

Digital Loyalty & Referrals: What’s New at Phorest

Loyal clients and word-of-mouth referrals are the backbone of any thriving salon, spa, or clinic. They keep your chairs full and your business growing. But in today’s digital world, traditional methods need an upgrade. That’s why Phorest is introducing our updated Digital Loyalty program and a brand new Referrals feature. Together, these tools make it … Continued

Setting Targets For Salon & Spa Staff

Goal-setting isn’t just a business buzzword – it’s a proven strategy for driving performance and motivating teams. For salons, spas, and clinics, clear and actionable targets can make all the difference, helping your staff stay focused while delivering exceptional client experiences. Companies that focus on their employees’ performance are 4.2 times more likely to outperform … Continued