Building a Loyal Client Base with Smart Salon, Spa, and Clinic Technology

Loyalty looks different in 2025. In fact, 82% of consumers say that personalized experiences influence their loyalty to a brand. That’s not just a nice-to-know – it’s a loud and clear message for salons, spas, and clinics aiming to build long-term client relationships. Loyalty isn’t built at the front desk anymore. Instead, it’s built in … Continued

How Innovating Salons, Clinics, and Spas are Automating Client Growth for More Bookings

At Phorest, we know that 30% of bookings happen when salons, spas, or clinics are closed. We also know that we’re seeing a shift. The fastest-growing salons, spas, and clinics aren’t just adding more staff, spending more on ads, or extending their hours. They’re building smarter systems: automated pipelines that consistently bring in new clients, … Continued

Mastering the Client Lifecycle: Kati Whitledge’s Framework for Winning & Keeping Clients

At the intersection of love and people is the human need for connection. Between people and marketing, the human longing to feel recognized and engaged in ways that matter. And where marketing and love meet, we find authentic expression and real stories. But there’s something really quite special at the intersection of a “love for … Continued

Providing Access To Salon & Spa Services For Clients With Disabilities

Did you know that an estimated 1.8 billion people around the world experience some form of disability*? That’s around 13% of the global population. Many of whom are, or could be, your clients.  If your salon, clinic, or spa is not accessible for people who have a disability*, it means that you could be alienating … Continued

Influencers Vs Celebrity Endorsements: What’s Best for Your Salon, Clinic, or Spa?

In recent years, the dynamics of marketing have changed. In the early 2000’s, celebrity endorsements dominated the scene; Emma Stone for Revlon and Eva Longoria for L’Oreal Paris to name but a few… however, now more than ever, influencers are growing in popularity as the must-have marketing tool in the hair and beauty industry.  Why? … Continued

Salon Visual Marketing: The Golden Rules To Stand Out

In today’s marketing world, content is constantly vying for attention – and visuals have never been more important. Research from Art Kramer, a professor from Northeastern University, USA, suggests that the average attention span may be decreasing, which means that online, there’s a growing need to instantly grab your audience’s attention. With platforms like Instagram … Continued

Celebrating Success with the 2024 Phorest Client Experience Awards

At Phorest, we believe that every salon experience should leave clients feeling not just pampered, but absolutely delighted. That’s why we’re thrilled to announce the winners of the 2024 Client Experience Awards – an annual celebration of salons, clinics, and spas that consistently go above and beyond to deliver exceptional services and unforgettable experiences. Each … Continued

The Salon Owner’s Marketing Checklist for Now Until Christmas

“Relaxed” and “Christmas” are two words that don’t usually go together in salon life (unless you are a client!). However, if you start your marketing plan now (t-minus 110 days until Christmas at the time of publishing), it can be done!  Assuming you have already set up your strategy. Now, it is time to put … Continued

Autumnal Marketing Tips for Your Salon, Clinic, or Spa

As summer (and the holiday tan!) starts to fade, the trees lose their leaves, and the days get shorter, things change in the professional hair and beauty industry. With clients returning from summer holidays and the festive season on the horizon, this time of year can be quieter for salons, clinics, and spas. However, this … Continued