Where leaders love to learn

Dennis Van Lierop on Recruiting Gen-Z & Finding The Right People for Your Salon- Salon Owners Summit 2023 Recap

Salon recruitment is a hot topic in the industry right now, so it’s no surprise that Dennis Van Lierop’s workshop room at the 2023 Salon Owners Summit is full of people eager to learn. A trained hairdressing master, salon coach, and owner of HALO academy, Dennis Van Lierop is here to talk about how to … Continued

Janna Ronert On The Journey To Becoming #1- Salon Owners Summit 2023 Recap

Janna Ronert is a powerhouse in the professional beauty industry. CEO & Founder of Image Skincare and Hush & Hush Beauty, she is an entrepreneur and industry advocate who knows what it takes to rise to the top. Taking to the stage at the Salon Owners Summit, Ronert is here to talk about what it … Continued

Sophia Hilton on Branding & Marketing MOT-Salon Owners Summit 2023 Recap

On day 2 of the Salon Owners Summit, Sophia Hilton once again took the main stage, this time to facilitate a workshop covering all things branding and marketing MOT (moment of truth) for salon owners. Equipping each audience member with a branded workbook, this talk was an interactive one, with Hilton sharing practical marketing advice … Continued

Sophia Hilton On Workplace Toxicity – Salon Owners Summit 2023 Recap

If there’s one way to get rid of the 3 pm slump, it’s by dancing maniacally to booming music in a room full of over 600 people, which is exactly what Sophia Hilton gets the audience to do when she bursts onto the stage at the 2023 Salon Owners Summit. Founder and self-proclaimed “boss lady” … Continued

Keep Learning All Year Long: Black History Month in the Hair and Beauty Industry

The origin of Black History Month can be traced back to devoted historian Carter G. Woodson, who helped to initiate its first iteration–a week-long observance in 1915. His passion and efforts eventually led to the creation of Black History Month in 1976. And since then, every February, all over the United States (and now in … Continued

The Salon Owner’s Guide to Client Retention

Ever wish you could replicate your favorite clients and just have them visit your salon or spa over and over again? You know the ones we’re talking about; those who visit regularly, don’t mind paying full price for services, regularly try new products, and are, generally, a ray of sunshine to work with!  Loyal clients … Continued

Life On The Salon Floor: Using Treatcard to Increase Revenue & Client Loyalty

We all know how Phorest works, but how much do we know about the unique ways that its individual features are used by salons across the globe? My name is Niamh- I work as part of the Phorest Customer Support team and have over a decade of experience as a Salon Manager and Senior Beauty … Continued

5 Wellness Practices to Avoid Staff Burnout & Increase Satisfaction

Despite working in the business of wellness, the busy schedules of salon and spa professionals often leave little room for a proper work-life balance.  Amidst the chaos of working life and serving guests, it’s absolutely vital to make time for your staff’s health and well-being, especially after the holiday season’s overindulgence! Making time for genuine, … Continued

How To Be Fully Booked Thanks To Salon Client Retention

If your salon has a steady stream of loyal guests coming through its door, you can probably stop continuously chasing new customers and focus a little more on your salon client retention rates. You’ve done all the hard work already! Plus, a mere 5% increase in client retention can boost profits by 25%. Huge, isn’t … Continued