Influencers Vs Celebrity Endorsements: What’s Best for Your Salon, Clinic, or Spa?

In recent years, the dynamics of marketing have changed. In the early 2000’s, celebrity endorsements dominated the scene; Emma Stone for Revlon and Eva Longoria for L’Oreal Paris to name but a few… however, now more than ever, influencers are growing in popularity as the must-have marketing tool in the hair and beauty industry.  Why? … Continued

The Phorest Ads Manager: What Makes it So Special?

An industry-first innovation and revolutionary marketing tool, the Phorest Ads Manager might just be your new best friend! Say goodbye to the guesswork of social media advertising. Phorest lets you focus on what you do best – running your salon and making your clients look and feel fabulous! The Phorest Ads Manager is the only … Continued

Protecting Your Instagram & Facebook From Hackers: Two-Factor Authentication Explained

Do you use Instagram and Facebook to promote your business every week? What would you do if these advertising platforms were suddenly taken away from you? Have you ever worried about your Instagram account being hacked or stolen by someone else?  We all have heard horror stories of businesses that have amassed an online following … Continued

5 Ways to Improve Your Salon’s Social Media Presence

In today’s digital world, your salon needs a social media presence. It doesn’t matter if you own a small local salon or a big multi-location business, being active on social media should be an essential part of your business marketing strategy.  One of the first things that people do when they hear about a new … Continued