The Future of AI at Phorest

Every so often, an industry hits a turning point. These moments call for reflection – and they call for leadership. 2026 is one of those moments.  AI is no longer experimental. It’s rapidly becoming part of everyday business operations, shaping how teams communicate, how decisions are made, and how clients experience service. Across the salon, … Continued

Unlock Your Salon, Spa, or Clinic’s Potential with Phorest Ads Manager

Ready to transform interest into confirmed bookings and grow your salon, clinic or spa? Phorest Ads Manager is your revolutionary tool for social media advertising, designed to effortlessly connect your services with the right audience. More than just an ad platform, it’s your dedicated growth partner, streamlining ad creation and client targeting. What truly sets Phorest Ads Manager apart … Continued

Dot Phrasing – The Smarter Way to Document

Picture this: you’re in the middle of a client consultation, carefully assessing their needs, answering questions, and building a rapport. But in the background, there’s a constant distraction – the burden of documentation. Typing out detailed notes, making sure records are accurate, and ensuring compliance can feel like a never-ending task. It slows you down, … Continued

Digital Loyalty & Referrals: What’s New at Phorest

Loyal clients and word-of-mouth referrals are the backbone of any thriving salon, spa, or clinic. They keep your chairs full and your business growing. But in today’s digital world, traditional methods need an upgrade. That’s why Phorest is introducing our updated Digital Loyalty programme and a brand new Referrals feature. Together, these tools make it … Continued

PhorestGo 2.0 – Your Feedback Put Into Action

In June this year, we launched PhorestGo 2.0 as part of the Phorest Summer Collection. The project to rebuild the beloved PhorestGo app began 18 months prior to that, and so it was a long-awaited release for everyone who worked on building it. One of the most asked questions that we received regarding PhorestGo 2.0 … Continued

Your Expertise. Our Tech. Give Your Clients a Premium Consultation.

As part of our ongoing Summer Collection, we wanted to design a feature that makes the consultation process easier, quicker, and safer for Phorest salons and clinics. Understanding the unique needs of medi-aesthetic professionals in particular, we are thrilled to introduce our latest innovation: Premium Consultations. Engage. Explain. Enhance. In any clinic or spa, client … Continued

You Asked. We Listened. Get Ready for PhorestGo 2.0

With the Summer Collection well underway, it’s time to get ready for our next launch; PhorestGo 2.0. Designed to be the ultimate companion for your salon team, we’ve revamped the PhorestGo app for better staff management, easier client communication, and more intuitive appointment booking.  Inspired by the feedback of hundreds of PhorestGo app users, PhorestGo … Continued

Make Sharper Decisions With Your Salon’s Data

No one knows more about your business than you do. However, being a business owner can be an all-consuming reality. Along with the mental load of your own daily to-do lists, you have to keep the big picture in the back of your mind.  Your thoughts drift between staff concerns and utility bills, to thinking … Continued

Optimise Your Online Store with These New Features

The way that we shop is changing. In-person browsing is quickly being replaced by online shopping in all industries, giving consumers the option to purchase products from the comfort of their homes and have them delivered straight to their doors. Has your salon done anything to make the most of this? In our ever-changing, digital-first … Continued