Retain & Reward Your Team With Phorest’s Staff Goals Feature

As lockdown measures in many regions have eased, a new challenge emerged for salon owners: widespread staff shortages. Retention and recruitment are inextricably linked. This makes growing and developing your current staff more important than ever. Phorest Salon Software has developed a new mobile solution to help. Staff Goals is designed to empower salon staff … Continued

Guarantee Client Commitment With Phorest’s New Online Deposits Feature

We’ve all been there: you have a client booked in for a much-desired time slot, at your busiest time, on your busiest day, and you’ve turned down many other clients to keep it for them. And then, they don’t show up. Not only is this demoralising for your team, but your business has now lost … Continued

Life Beyond COVID-19: You Have 3 Types Of Customers

With the threat of COVID-19 transmission still very much present in our communities, we are seeing a shift in consumers’ needs and the emergence of three main types of clients. In the hair and beauty industry, where people would have typically put a premium on convenience, skills, the provided experience and a sense of connection … Continued

Digital Consultation Forms: A Step Closer To Your Safe & Paperless Salon

In the hair and beauty industry, consultations are paramount. While they help build relationships and trust, they also ensure risk assessments are done, provide essential information to therapists and stylists about the types of products and treatments that can be performed, and are an excellent resource for making recommendations and retailing products.

Spread Joy & Generate Cash Flow With Online Gift Vouchers

A connection with a customer might start with something as simple as them watching an Instagram Live of yours, or noticing your shop front while strolling down the street… but it might also very well start with a gift voucher! And while vouchers are nothing new — the concept was invented in 1994 by Neiman Marcus — … Continued

The Importance Of Reviews & Getting To The Top Of Google With The Phorest Online Reputation Manager

You know from your clients that you have an excellent in-store reputation. But do the comments left about you online match the word on the street? We believe that by building and monitoring your business’ online reputation, you’re putting your salon or spa in the best possible position to get clients – new and existing … Continued

Good, Better, Best: Introducing The Predictive Rebooking SMS Feature

Sometimes it’s the small things that make the biggest difference. And when it comes to running a salon, I have seen that to be very true. Just take industry rebooking figures as an example. From looking at the colossal amount of data we have from clients – 5,000 salons and spas use Phorest – it … Continued

Introducing Phorest’s Email Marketing Editor Complete Redesign

Dear hair and beauty industry professionals, I’m guessing things are beginning to get busy for you as the build-up to Christmas gets underway! Our goal with Phorest has always been to provide independent salons with the best salon marketing tools in the world – tools that were traditionally reserved for only the biggest salon chains. And … Continued

What You Need To Know About Ransomware And Phorest’s Cloud Storage

As you might be aware from various news sources, there has been widespread reports of computers being hacked by ‘ransomware’. Ransomware is a virus that locks all the files on your PC and demands payment for your data to be released. According to many reports, the most common method of spreading this malware is currently through phishing emails … Continued