The ABC’s Of Listening To Podcasts: Getting Started

Podcasting is nothing new. In fact, people have been recording and publishing podcasts since 2004. Fast-forward 13 years, and according to one survey in 2017, 42 million Americans above the age of twelve listen to podcasts at least on a weekly basis. That’s just in the United States (unfortunately, I haven’t been able to find Irish … Continued

A Practical Guide To Using Phorest’s Email And SMS Templates

We don’t often dedicate a full blog post to the perks of being a Phorest Salon Client, but given the popularity of the monthly marketing toolkits, here we are today. Did you know that being part of the Phorest family gave you complete access to a range of free email and SMS templates already uploaded to your … Continued

The Best Social Media Automation Tools For Salons & Spas

You know it yourself; Christmas is sneaking up fast and time is slipping through your hands like water. And while it’s the busiest time of the year in the salon, it doesn’t mean your social media marketing should suffer. In fact, it doesn’t have to suffer at all. There are many social media automation tools … Continued

24 Key Client Notes For Delivering Memorable Customer Service

Let’s state the obvious and get straight to business: client notes are crucial. Not only do they help communicate internal information, but when done right, they also play a massive role in making your client’s passage in your salon memorable. They’re like an additional memory card to your brain. Let’s be real; you can’t possibly remember every … Continued

Lively November Loyalty Marketing Ideas For Salons And Spas

It has happened. The Christmas lights on Capel Street near the Dublin HQ Office have been hung up. For us, this means that whether you already feel merry or not, it’s time to start thinking about your salon or spa’s marketing strategies for the busy season. Of course, we’ve made it so that these November … Continued

Enter To Win A One-Year Industry Magazine Subscription!

About a year ago, we listed 8 industry magazines and publications to help you stay on top of current trends and events. In this list, we had HJi (Hairdressers Journal Interactive), Professional Beauty / Professional Spa & Wellness, Irish Beauty, NHF (National Hairdressers’ Federation), The Salon Magazine, Modern Spa Magazine, Creative HEAD and Salon Magazine. Now, because we have no idea who will … Continued

Get Your Copy: The 2017 Salon Owner’s Guide To Facebook

With close to two billion monthly active users, Facebook is too big to ignore. And while the platform represents a huge potential market for your social media efforts and business, there’s a hiccup. It’s becoming increasingly difficult to stand out from the crowd without paying for advertising. Which brings me to this one big question: … Continued

If We Had To Run A Salon Or Spa As Of Today, We Would…

This summer, a little before we launched the #30Days2Grow salon challenge, Phorest Salon Software CEO Ronan Perceval wrote an open letter to the salon industry. If you didn’t get the chance to read it back then, it discussed the current state of the industry and its deep discounting culture. By the end of it, we … Continued

Your Ultimate Last-Minute Salon Halloween Guide

It’s that time of the year again, Halloween is knocking at our doors! Have you started carving pumpkins recently? If you have not yet planned a few things in order to get more clients in at the end of the month, that’s okay. We’ve made things simple for you: we gathered ideas from all the … Continued