Where leaders love to learn

7 Ways Phorest Salon Software Keeps Your Business Cyber-Secure

In a world where cyber threats and data breaches are more pervasive than ever, keeping your salon, clinic, or spa protected, both online and offline, is crucial. Salon clients are becoming increasingly conscious of how their personal information is handled, and as a business owner, it’s your responsibility to protect them.  At Phorest, we’re committed … Continued

Meet the Salon Today 200 Honorees: Hott Salons

We spoke to Lia Hakim, the founder of Hott Salons in New York, a Salon Today 200 Honoree for two consecutive years in the Growth category.  Lia is a business leader who has always followed her instincts. A hairstylist by trade and part-time flight attendant, she now owns two successful salons and continues to expand … Continued

Using AI and Smart Features in Phorest to Boost Salon Operations

You’ve built a thriving business in the professional hair and beauty industry, managing a great team and maintaining a loyal clientele. But as your business grows, balancing appointments, staff performance, and client retention becomes increasingly complex. That’s where Phorest’s AI-powered features and smart technology come in. More than just automating tasks, Phorest gives you intelligent … Continued

Navigating the Pay Puzzle: Compensation Plans for Your Professional Hair or Beauty Business

As a salon, clinic, or spa owner, you may have lost sleep over one burning question: “How should I pay my team?” It’s a topic that’s sparked endless debate in the hair and beauty industry, and for good reason. Your compensation plan isn’t just about numbers—it’s a major driver in your business, influencing everything from … Continued

How To Price Your Salon’s Services at a Premium Level

In today’s economy, running a successful salon, spa, or clinic can be difficult. From the ever-increasing cost of living to political instabilities and staffing issues, finances are a bone of contention for many business owners across the globe right now. It can be difficult to understand how to price your services in a manner that … Continued

The Salon Owner’s Marketing Checklist for Now Until Christmas

“Relaxed” and “Christmas” are two words that don’t usually go together in salon life (unless you are a client!). However, if you start your marketing plan now (t-minus 110 days until Christmas at the time of publishing), it can be done!  Assuming you have already set up your strategy. Now, it is time to put … Continued

Autumnal Marketing Tips for Your Salon, Clinic, or Spa

As summer (and the holiday tan!) starts to fade, the trees lose their leaves, and the days get shorter, things change in the professional hair and beauty industry. With clients returning from summer holidays and the festive season on the horizon, this time of year can be quieter for salons, clinics, and spas. However, this … Continued

Tools for Success: Over 25% of Salon Today 2024 Honorees Use Phorest

Starting a salon with a dream and a business plan takes guts. Turning it into a thriving business takes years of relentless passion, vision, and daily dedication. That’s why, if you are anything like the Phorest team, you eagerly anticipate the annual reveal of the Salon Today 200 awards. We take pride in celebrating our … Continued

Christmas Miracles Are Made in August

You probably know someone who is already counting down the days to Christmas. We have to admit that we already have the Christmas season on our minds, too! After all, the festive season is one of the busiest and most lucrative times of the year for salons, aesthetic clinics, and spas. But the magic of … Continued