Hiring Great Salon Staff: Why You Shouldn’t Call A Reference

Standard practice in reference checking usually looks something like this: you’ve interviewed the candidate a couple of times, and they’ve made it to the reference-checking stage. They have provided you with 2 references, which you cold call. Half the time, it may feel like you are an inconvenience, but some boxes are ticked and that’s … Continued

The Salon Owner’s Bible To An Incredibly Successful Loyalty Program

A good salon loyalty program is a great way to get clients spending more, more often. I talk to dozens of salon owners every week who feel their clients don’t care about their loyalty cards and firmly believe it’s not making any significant impact on the profitability of their salon. Often it’s down to the … Continued

If Your Business Finds January A Financial Struggle, Read More;

Have you checked your post? Phorest has got the best Christmas present waiting for you which will give you an excellent opportunity to flourish in the New Year. We have been thinking of ways to improve the marketing potential of your business relative to your competitors. So don’t stress this December as we have your … Continued

What If All Your Clients Spent An Extra £10 Per Visit?

What if every client spent an extra £10 per visit? How many clients do you have? 500? 1000? 5000? What if all these clients spent an extra £10 with you per visit? Hell, what if even a percentage of them did. Recent Phorest research has shown that, on average, our clients would have roughly 2,000 … Continued

If You Have Never Had A Loyalty System In Your Salon, You Better Read This

You’re business survives and thrives on repeat business. If you have a salon software system then you are tracking who these clients are and how many of them book again and how often they book. But more importantly you’re salon software system should offer you a loyalty tool so that you can increase how often … Continued