Mastering the Client Lifecycle: Kati Whitledge’s Framework for Winning & Keeping Clients

At the intersection of love and people is the human need for connection. Between people and marketing, the human longing to feel recognised and engaged in ways that matter. And where marketing and love meet, we find authentic expression and real stories. But there’s something really quite special at the intersection of a “love for … Continued

AI & The Future of Work: Lessons from Dr Anne-Marie Imafidon MBE

AI is already shaping the way we work and interact, but are we actively shaping it in return? Are we ensuring it benefits everyone? And are we still asking, with childlike curiosity, “What might happen?” In what took the shape of a keynote-meet-tech-computer-science-lecture imbued with wonder, Dr Anne-Marie Imafidon MBE didn’t just talk about AI … Continued

Connecting UK Beauty Professionals with Job Opportunities: Phorest’s Response to Sk:n Clinic Closures

On July 17, news broke that one of Britain’s largest networks of specialist skin care clinics, sk:n, unexpectedly ceased trading on Tuesday evening, July 16. This has left over 450 beauty professionals (some reports say upwards of 800) from over 70 branches across England and Scotland suddenly unemployed. Losing your job is one of life’s … Continued

Who Is Your Ideal Salon Client And Why Does It Matter?

“Everyone is not your customer,” according to best-selling author, marketer, entrepreneur, and public speaker Seth Godin. And he’s right. As a business, trying to be everything to everyone can cause you to lose your core operational values, abandon the things that make your business unique, and compromise the quality of your services. Trying to market … Continued

Between Alienation & Belonging, Never Just a Haircut or Beauty Service

“You’ll be on in roughly 10 minutes.” the Salon Owners Summit A/V team tells me quietly. Here I am, after a little over six months of brainstorming, ideation, research, and preparation culminating in a keynote on the power of cultivating inclusive spaces for clients and employees alike. As the adrenaline starts rushing through every cell … Continued

How To Be Fully Booked Thanks To Salon Client Retention

If your salon has a steady stream of loyal visitors coming through its door, you can probably stop continuously chasing new customers and focus a little more on your salon client retention rates. You’ve done all the hard work already! Plus, a mere 5% increase in client retention can boost profits by 25%. Huge, isn’t … Continued

8 Tips To Raise Your Salon Prices Without Losing Clients

Over the last few decades, the price of living has gone up, and customers’ habits have changed. Despite this, in the hair and beauty industry, there’s still quite a bit of fear associated with raising prices. While price increases should be seen as a given for heightened reputation or enhanced service offerings, many still view … Continued

9 Easy Ways To Get More Salon Bookings Through Your Website

In the marketing world, there is a phenomenon called the “build it and they will come” syndrome. Those affected by it believe that the mere creation of a website (or anything that supports bookings or sales for their business) will be enough to have people making salon bookings or purchases. Imagine for a second that you … Continued

Life Beyond COVID-19: You Have 3 Types Of Customers

With the threat of COVID-19 transmission still very much present in our communities, we are seeing a shift in consumers’ needs and the emergence of three main types of clients. In the hair and beauty industry, where people would have typically put a premium on convenience, skills, the provided experience and a sense of connection … Continued