Why Bother With Twitter If I Already Have A Salon Facebook Page?

The marketing team here at Phorest are regularly asked the following question by salon owners and managers: ‘Why  bother having a Twitter account if we already have a salon Facebook page?’. Facebook and Twitter may be in the same family but they have two very different personalities. Facebook is meant to be a more passive social … Continued

Facebook Salon Marketing – Should You Be Boosting Your Posts?

Facebook salon marketing –  we’ve all been there. You take the time and effort to set up a Facebook page, you manage to build a healthy fan following, and yet your daily posts don’t seem to be reaching your audience the way you thought they would This is where most companies find themselves when looking … Continued

Salon Social Media Explained Over a Haircut

  These days it seems like there is a never ending stream of new social media sites, right? Facebook, Twitter, Pinterest, Instagram, Foursquare, LinkedIn, Vine… I mean, it’s like every few months we are introduced to a new digital area that we MUST be on!

New Phorest eBook: The Salon Owners Ultimate Guide To Twitter

We’ve done it again! After the success of our other eBooks (Retention Marketing: My New Clients Are So Last Season and The Salon Owners Ultimate Guide To Facebook), we here in Phorest Salon Software thought it would be a great idea to write another one, this time dedicated entirely to Twitter – voila: ‘The Salon … Continued

The Selfie: the Biggest Marketing Opportunity For Hair And Beauty Salons in 2014

As we are over half-way through 2014, this seems like a good time to take a peek at the current state of the Hair and Beauty industry through the social media lens.  Are you up-to-speed with the ever-changing dynamics of the marketplace, as well as the year’s most popular trends? Well, we have an idea … Continued

Get Your Copy: The Salon Owner's Ultimate Guide to Facebook

Phorest has just released a new ebook – The Salon Owner’s Ultimate Guide to Facebook. We’ve put this together so you can master the social networking behemoth and see a real return in clients, profits and referrals  for all your hard work and creativity. Normally it costs £12.99, but if you’re reading this post all you … Continued

Getting Your Salon Started on Pinterest

From an early age children build scrapbooks of memories. By the teenage years, that scrap-booking passion may have converted into a passion for keeping a diary of your thoughts, ideas and desires. By college, you may have had a pinboard to keep notes, ticket stubs, pictures and birthday reminders. Now imagine if you could stumble … Continued

Competition Rules have changed on Facebook… AGAIN! But for the better…

  Facebook recently announced an update of its Page Terms that makes it easier for salons to run promotions on their Facebook Page. Here’s the low-down on the new rules… So far, all promotions had to be administered through apps. The new Page Terms update allows salon owners to run a promotion either from their … Continued

Using Facebook Reviews to Increase Referrals

The Phorest training and marketing teams get asked a lot about Facebook referrals. This is a tricky one! Facebook is all about your network right? The more people who like your page, the greater the audience you have. Remember though only 20% or so of people will see any post you put up. That applies … Continued