Your Salon Christmas Marketing Secret Weapon

October 31st has passed and Halloween is behind us. As people around the world are nursing their well earned hangovers and trying to get that left over make up from behind their ear, they are confronted by one thing: Christmas Marketing! Yeah, that’s right. The beginning of November officially kicked off the BIG marketing push for … Continued

Turn Appointment Reminders Into A Marketing Opportunity By Simply Doing This…

We all know that appointment reminders are crucial to eliminating No-Shows for your business (did you know that 62% of No-Shows occur because clients just simply forgot about their bookings?). By merely sending a quick SMS reminder (which can be automatically sent out using the Phorest System 😉 ) salon owners can radically reduce the … Continued

VIDEO: A 2 Minute Chin-wag About Salon Reviews in the Online World

  When it comes to people posting salon reviews online, you have to accept the reality that most of it isn’t controllable. While that may seem like a scary thought, it is in fact a HUGE opportunity. Why? If clients know it is in their control, then they believe that it is much harder to fabricate. It … Continued

Driving Salon Clients In During The Quiet Times

There have been a lot of tips and advice given recently about how to maximise busy periods of the year and make the very best of the holiday seasons, but what about those months where business is generally down? These are some of the most important times to get clients coming through your doors to … Continued

The Perfect 2014 Salon Christmas SMS Template Ideas

With the holiday season officially in full swing, it is time to start implementing your Christmas SMS strategy.  One of the most effective methods for getting clients in your door is by using Christmas SMS messages. To this day, SMS has been the go-to tactic for small business owners during high volume market seasons. This is … Continued

This Years Weird & Wild International Holidays.. And How Your Salon Marketing Can Capitalise On Them!

Christmas, Valentines Day, Easter…  Why wait for these holidays to come around in order to promote you salon? Every day there is some kind of holiday! I know, I know.. Most of these Holidays are utter nonsense: Ask A Stupid Question Day (September 30th) or Ship In A Bottle Day (October 4th). But some of … Continued

Why Phorest Is The Only Salon Software That Doesn't Allow Cancellations By SMS

Have you ever wondered why Phorest won’t make cancelling really convenient for your clients and let them text back after you have sent them an appointment reminder or confirmation? Many salon owners have and we here at Phorest get asked this question fairly regularly.

3 FREE SMS Ideas to Create a Product Sales Heatwave this Summer

Summer, a season associated with heat and fun. There’s a sense of optimism in the air as everybody waits standing by the window hoping the sun appears for their after-work and weekend fun. The question is are you standing by the window waiting for after-work and weekend clients? You can’t control the sun but you … Continued

Why Sending a Reminder is So Important

I’m a few wisdom teeth away from being finished with my dentist for the foreseeable future. However, I should be finished with them already. I’m not the kind of person that would “no show” on purpose. Working with salon owners has taught me the importance of honouring my appointments. So I was horrified when I … Continued