Turn Appointment Reminders Into A Marketing Opportunity By Simply Doing This…

We all know that appointment reminders are crucial to eliminating No-Shows for your business (did you know that 62% of No-Shows occur because clients just simply forgot about their bookings?).

By merely sending a quick SMS reminder (which can be automatically sent out using the Phorest System 😉 ) salon owners can radically reduce the amount of no-shows their business receives.

Now this may not exactly be considered news. However there is a new trend occurring with some of our amazing clients that I thought I might share with you. An opportunity that frankly I never even thought of!

And that is using your automated SMS appointment reminder as a marketing opportunity.

You see, we have been assisting some fantastic salons with the putting together of some truly clever appointment reminder SMS messages that contain a little added incentive. Something that ‘seals the deal’ and makes clients feel extra special.

The message is simple:

The first part of the SMS is a reminder for the appointment itself: “<<clientfirstname>>, looking forward to seeing you <<date>> <<time>>.

But it’s the second sentence that contains the magic:

This could be anything from “Receive 25 TreatCard Points if you show this Message to Reception when paying

or try to get clients to book another service:

Get double TreatCard points if you add a pedicure!

We even had a salon use the automated appointment reminders as a way to enter clients into a competition: “Show this SMS upon arrival and you will be entered into our Autumn Beauty Draw!

Pretty amazing, right?

I think one of the main reasons why this idea is receiving such a positive response is that salons are targeting clients who have already booked in. This is such an excellent opportunity to either promote another service, get them to try a new product or simply reward them for choosing to stay with you.

Basically, this is one of those ideas that can turn clients into fans!

So, with that in mind, we have decided to put together a couple of SMS Appointment Reminder Marketing Templates for you to use.

1

<<clientfirstname>>, Looking forward to seeing you <<date>> <<time>>. Book a friend in and receive a FREE <<INSERTSERVICE>> with your <<INSERTSERVICE>>

2

<<clientfirstname>>, Looking forward to seeing you <<date>> <<time>>. Get 2 for 1 products with this text. Valid ONLY on the day. <<salonname>>

3

<<clientfirstname>>, Looking forward to seeing you <<date>> <<time>>. Get double TreatCard points if you add a pedicure!

4

<<clientfirstname>>, Looking forward to seeing you <<date>> <<time>>. Show this SMS upon arrival and you will be entered into our Autumn Beauty Draw!

5

<<clientfirstname>>, Looking forward to seeing you <<date>> <<time>>. Receive 25 TreatCard Points if you show this Message to Reception when paying

Oh and if would like to switch on your SMS Appointment Reminders and make No-Shows a thing of the past, simply drop your name into this form here and Louise from the Grow Team will be in contact very soon.

Thanks for reading!

#LetsGrow