Marketing is an essential part of running a successful salon, clinic, or spa business. But between managing appointments, leading a team, and delivering great service to clients, it can often fall by the wayside. Finding the time and headspace to focus on creating high-quality content and distributing it can often be a struggle.
And even if you do find the time, knowing what resonates with clients and how to align your marketing material with your company’s tone of voice, business values, and the brands you stock can feel overwhelming.
That’s why we created On Behalf Marketing (OBM) for Phorest salons, clinics, and spas. OBM is an industry-leading, free marketing solution designed to take the pressure off busy salon and spa professionals. Created in collaboration with the world’s leading hair and beauty brands and run by our internal team of marketing experts, OBM delivers high-quality, professional marketing material directly to your clients, on behalf of your business, all through your Phorest system.
It’s salon, clinic, and spa marketing-simplified.
What is On Behalf Marketing (OBM)?
On Behalf Marketing (OBM) is a done-for-you email marketing service created by Phorest in partnership with some of the world’s leading hair and beauty brands.
Available at no extra cost to Phorest clients, OBM gives you access to professional, exclusive, co-branded marketing campaigns, designed to help you boost bookings, increase retail sales, and educate your clients. These campaigns are designed by Phorest’s in-house marketing team in collaboration with the industry brands you partner with, and delivered on your behalf to your clients through your Phorest system.*
You don’t need to design or gather any images, write any copy, or schedule any emails. Our team handles every step for you. All you have to do is approve the campaigns you want to run.
Step-By-Step: How OBM Works for Salons, Clinics & Spas
- Phorest partners with the product brands you already use and love
- Our in-house marketing team works with these brands to create co-branded campaigns aligned with your business goals (i.e., to drive more bookings, to boost retail sales, etc.)
- You preview and approve the final version
- We send the campaign to your clients from your Phorest system
- You reap the benefits of increased visibility, engagement, and bookings, as well as closer alignment with the professional brands your business already uses.
Every OBM Campaign Guarantees:
- Co-branding with your salon, clinic, or spa (inclusion of your logo, your business name, your clients’ names)
- Exclusive, world-class visuals and messaging from your product brands
- Proven marketing tactics to drive results; like rebookings, retail sales, and online engagement
Great Partnerships-The Future of Marketing for the Hair & Beauty Industry
We created OBM for Phorest salons with two key goals in mind:
- To alleviate the pressure faced by busy salon, spa, and clinic owners trying to market their businesses consistently and effectively.
- To unlock the power of partnership marketing and help Phorest salons, clinics, and spas to market in collaboration with the professional brands they already stock and trust.
Today’s clients are more brand-aware than ever. They see their salons, clinics, and spas of choice not just as service providers, but as places for product recommendations, education, and expertise. Getting closer to your professional product brands is a way of meeting these client expectations.
OBM helps align your business with some of the most trusted names in the professional hair and beauty industry. It’s a smarter, more strategic approach to marketing that combines your local connection with global brand recognition, helping you stay front-of-mind with your clients while also building trust, boosting revenue, and nurturing your business’ reputation.
OBM in Action- How Salon Cora Uses OBM to Increase Bookings, Boost Loyalty, and Sell More Products
Salon Cora, a premium, family-run salon in Chicago, USA, initially chose to participate in OBM to save time, but owner Denise soon realised that the email marketing campaigns did so much more than just that. From running 3 OBM campaigns over the course of a few months, Salon Cora achieved:
- +$17,600 additional revenue
- +25% more colour bookings
- +15% email open rates
How did the salon achieve these results? Denise explained that off the back of this series of professional, co-branded OBM campaigns:
- Clients booked more appointments for the services being advertised
- Clients increased their in-salon spend by adding the advertised services to their usual appointments
- Clients bought more retail products, specifically those referenced in the OBM emails
- Staff were more confident selling retail products to clients, as the OBM emails opened a stream of communication and understanding between them
And better still? Phorest did all the heavy lifting for her. “Anything that saves me time is worth it … it doesn’t feel humdrum… clients want to know more, but I don’t have to do the work… it’s done for me, and it actually brings in bookings.” -Denise
Read Salon Cora’s full story here
Interested in Getting These Results for Your Salon, Clinic, or Spa?
We built OBM with one goal in mind: to help salon, clinic, and spa owners send consistent, relevant, and results-driven marketing material without having to sacrifice time or quality.
By combining the power of your professional product partners with the expertise of Phorest’s in-house marketing team, OBM gives you beautifully branded, high-performing campaigns that your clients love, and that bring in bookings and sales.
It’s completely free, easy to opt into, and tailored to your brand. You stay in control, while we do all the heavy lifting.
👉 Interested in getting started? Fill out our form to register your interest, or visit our website for more information.
*OBM is not available to all Phorest salons. Availability is subject to brand partnerships and salon eligibility.
