In the professional hair and beauty industry, great relationships have always been at the heart of success. Today, those relationships are going beyond the chair and treatment room, expanding into the ways that salons, clinics, and spas market themselves.
In the age of information overload, consumers are bombarded with advertising, and traditional marketing struggles to cut through the noise. Great partnerships are fast becoming one of the most effective ways for businesses to market themselves and grow their reach and revenue.
The Benefits of Partnerships in Business
Here at Phorest, we constantly hear our clients talking about how challenging it can be to market their salons, clinics, and spas effectively. In a fast-paced and ever-evolving marketing landscape, keeping up while also wearing the hat of business owner can be overwhelming. Effective collaborations can help alleviate this stress.
Instead of working in isolation, partnership marketing allows you to tap into the credibility and community of others, helping you reach new audiences, build more trust, and share the workload with like-minded businesses.
The result?
Campaigns that travel further and growth that feels easier to sustain.
Why Partnerships Work
Successful partnerships come in a wide range of forms; from collaborating with local businesses and influencers, to working more closely with the product brands your business uses. The right partnership depends on your business type and goals, but strong collaborations consistently deliver:
- Expanded reach and access to entirely new audiences.
- Authenticity & trust by aligning with brands and voices your ideal clients already value.
- Shared resources & less lift through co-hosted events, campaigns, or promotions that save time and effort.
Alongside the monetary benefits of an effective partnership, being visible in your industry and community shows clients that your business is invested in the community. It shows your audience that you’re not just another salon, clinic, or spa, but part of something bigger, more connected, and forward-thinking.
Phorest’s On Behalf Marketing
At Phorest, we’ve harnessed the power of partnerships for our clients by introducing On Behalf Marketing (OBM)*; done-for-you, exclusive marketing campaigns created in collaboration with some of the world’s leading product brands.
Phorest salons using OBM have seen:
- More bookings
- Increased revenue
- Stronger client relationships
All while saving valuable time and boosting their business reputation. It’s powerful partnership marketing, made easier.
Ready to Learn More?
Interested in how partnership marketing can benefit your business? We have it covered in our latest free ebook, Better Marketing, Together: How Partnerships are Reshaping Salon & Spa Marketing.
Inside, you’ll discover the key trends shaping salon marketing, as well as practical ways to create impactful partnerships and real-world examples of Phorest salons already seeing results.
*On Behalf Marketing (OBM) may not be available to all Phorest salons. Availability is subject to brand partnerships and eligibility criteria.
