So, you’ve spent the past couple of years slowly building a following of salon fans on Facebook. You’ve seen your “likes” grow steadily week by week. Sometimes, however, you notice that a few of your fans “unfollow” you.
If you are looking to lose followers more often, then here are 5 points that you should read.
Blatant Advertising To Salon Fans
Your salon fans already know what your business is about. That’s why they “Liked” your page on Facebook to begin with, right? So one fantastic way of driving them away is to treat your page like a giant, digital billboard, posting loads of ‘Amazing Sales’, ‘Exclusive Discounts’ and ‘Special Offers’.
It’s good to keep your salon fans up-to-date with what is happening on the business-side of your brand. However, if you are looking to get rid of them, then definitely focus most of your social attention on straight old-school advertising.
Posting All of The Time (Or Never At All)
Here’s another great way of losing your salon fans. They found you on Facebook and decided to keep up to date with what you’re up to. By posting every 20 minutes, you are keeping them a little too informed.
The same problem comes from never posting at all. Those kind fans of yours were hoping to hear something cool about your salon. If you want them to hit the road, then I’d suggest posting an update every two months or so.
Sharing Links That Go Nowhere
This a great one – and I know we’ve all done it at some point. Posting dud links is a sure-fire way of chasing off those hard-earned fans. People don’t like unreliability. In fact, they hate it. So, if you keep posting incorrect links or sending them to dead accounts, they’ll be out of your life in no time.
Arguing With Clients On Facebook
It doesn’t matter if you have 100 or 10,000 fans. You’re always going to have one or two keyboard warriors who are going to want to lay the smack-down in your comments section on Facebook.
If dropping fans like flies is what you’re after, then I would suggest accepting their challenge and defending yourself for the world to see! There is a chance that you will win the argument. However, there is a stronger chance that you will lose salon fans and followers who watched you shamelessly fight it out in front of everybody.
Crimes Against Grammar
Here’s a secret tip: if you want to scare away your Facebook salon fans, then use bad grammar! 😉 In all seriousness, bad grammar and regularly ‘misspeling’ words is a fantastic way to get rid of those pesky salon fans. Clients can tolerate mistakes every once and a while, but to really grind your customer’s gears, commit as many crimes against the English language as possible!
So there it is. The top 5 ways to lose your salon fans on Facebook. But alright, now it’s time to take the tongue out of the cheek. Gaining and retaining followers on Facebook can be really tough. So please try your very best to engage, educate and entertain them. It’s social media. It’s a two-way communication channel. Have some fun and show off your salon’s personality the best way that you can.
Thanks for reading!