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3 Salon Mother's Day Email and SMS Promo Ideas

By Caroline Quinlan

2 min

Motherโ€™s Day is fast approaching, and while itโ€™s obviously a day to show your unconditional love for your mother. It is also a great opportunity for you to make a lot of people very happy.

Salon Motherโ€™s Day specials are one in a million around this time and you are probably thinking up ideas of how to make yours the offer they need. Truth is, mass marketing isnโ€™t as effective as you may think. Targeted campaigns to your existing customers would have a greater return for your business. Adding value to an offer is a great incentive for your customers.

Why not try target existing customers by offering them a treat alongside a motherโ€™s day promotion. Check out these salon Motherโ€™s Day SMS & email ideas for driving more clients through your doors.

Salon Motherโ€™s Day Text:

<Client first name>, Mothers Manicure Mayhem @beautytree- Treat her 2 a day out & stop in 4 a mum/daughter mani-pedi for only ยฃ55. Only 6 available โ€“ call 23874530

Limiting your offer โ€œonly 6 availableโ€ may also push customers to snap up the offer before they are gone. Email and Facebook campaigns could run the exact same way

Salon Motherโ€™s Day Email Header:

Treat your mother by treating yourself this motherโ€™s day!

Another idea is to target men. Much like every special event throughout the year, we are hopeless and often desperately (or even lazily) looking for a quick solution. More often than not, we need to be told what to do. So why not do this in an SMS.

Salon Motherโ€™s Day Text:

<Client first name>, Avoid the mothers day panic and treat your mum to a thoughtful pamper package & gift vouchers from Beauty Tree. Limited Stick, Call now โ€“ 23874530

Thanks for reading.

Contact  growteam@phorest.com for more information on the training offerings available to you and your team.

 

3 Salon Mother's Day Email and SMS Promo Ideas
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