Ken Hughes: How to Use CX To Build Brand Success

In an age where old-fashioned customer service is getting lost in the noise of automation, digitalization, and depersonalisation, giving your customers an experience to remember when they visit your business can, and will, make you stand out from the competition. That’s what Consumer Behaviouralist and King of Customer Experience, Ken Hughes, explained when he took … Continued

7 Ways Phorest Salon Software Keeps Your Business Cyber-Secure

In a world where cyber threats and data breaches are more pervasive than ever, keeping your salon, clinic, or spa protected, both online and offline, is crucial. Salon clients are becoming increasingly conscious of how their personal information is handled, and as a business owner, it’s your responsibility to protect them.  At Phorest, we’re committed … Continued

How To Price Your Salon’s Services at a Premium Level

In today’s economy, running a successful salon, spa, or clinic can be difficult. From the ever-increasing cost of living to political instabilities and staffing issues, finances are a bone of contention for many business owners across the globe right now. It can be difficult to understand how to price your services in a manner that … Continued

Welcome to The Pulse- Edition 1

Welcome to the first-ever edition of The Pulse, your monthly news round-up Powered by Phorest. We understand that it can be difficult to know where to look when it comes to business, industry, and salon software news, which is why we’ve put together this monthly newsletter just for you, complete with a few must-reads for … Continued

Making Your Mother’s Day Marketing More Inclusive

In the professional hair and beauty industry, seasonal marketing campaigns can be a significant revenue booster and a way of encouraging clients into your salon or spa. Each notable occasion on the calendar marks a window of opportunity for your business, and Mother’s Day is no exception.  That being said, Mother’s Day can be a … Continued

David Meade – Growth Mindset: Changing The Way Teams Think, Act & Behave Every Day

David Meade, renowned organisational facilitator, business coach, researcher, and broadcaster, blew the crowd away at the 2024 Salon Owners Summit. Meade shared insights on growing great teams, with plenty of audience participation, games, and mind-bending magic thrown in for good measure.  Beginning his talk, Meade explained that his job is “looking at the small ways … Continued

Verna Wall & Rich Cullen: How the Best Salons Create and Maintain a High-Performance Team

Following on from the success of last year’s “Success Stories from the Salon Floor,” Phorest’s Head of Research, Verna Wall, and Lead Product Designer, Rich Cullen, took to the 2024 Salon Owners Summit stage once again to present more incredible stories from some of Phorest’s top salons. Over a year in the making, 2024’s “More … Continued

Greening Your Glam- Green Salon Collective & Dr Denise Baden

The majority of salon professionals say that they would like their business to be more sustainable, but how can we, as an industry, achieve this? On day two of the Salon Owners Summit, Fry Taylor from Green Salon Collective and Professor Denis Baden, Professor of Sustainable Business at the University of Southampton, hosted a workshop … Continued

Nina Tulio on Leadership: Old School Vs New School

Bursting onto the 2024 Salon Owners Summit stage as day 2’s first keynote speaker, Nina Tulio was here to get the crowd pumped. Dancing on stage the music blaring from the speakers, she encouraged the audience to do the same, getting the early morning crowd energised and motivated for the day ahead. Her energy was … Continued