The Salon Owner’s Guide to Black Friday & The Holidays

How prepared are you for Black Friday and The Holidays? For most salon and spa businesses, these events signal the busiest, most chaotic time of the year and can feel daunting to plan ahead for; as if we haven’t had enough upheaval in the past few years! While a busy space combined with a full … Continued

Revolutionize Reception with PhorestGuest

When clients enter your salon, what’s their first impression? Are they greeted with a lengthy line of waiting guests, or perhaps an empty, unmanned reception desk? Do you spend your days rushing back and forth from behind the chair to the reception desk in an attempt to check clients in and pay clients out while … Continued

Survey: What Keeps Loyal Clients Coming Back to Your Salon?

No matter what section of the professional beauty industry your salon falls into, or where you’re based in the world, loyal clients are vital for the success of your business. Unlike many other industries, where repeat customers can be beneficial but not necessary, the professional salon industry is built on client retention. Those loyal clients … Continued

Survey: How Attitudes to Anti-Wrinkle Injectables and Fillers are Changing Across the World

Have you ever tried, or considered, anti-wrinkle injections? Most commonly known by the brand name Botox®, anti-wrinkle injectable treatments are an increasingly popular treatment across the world. In research conducted by Phorest, a global participation group gave us their thoughts on the treatment. With the majority of participants leaning on the side of interest and … Continued

The Power of Data – How It Will Change The Course Of The Industry in 2022

The article was originally published on American Spa on Dec 8, 2021 as part of their “Wellness Trends to Watch in 2022” special report. The hottest trend in the salon and spa industry isn’t a technique or a product, it is data. And with 2022 on the horizon, salon and spa owners need to make … Continued

Why You’ll Want To (And How You Can) Maximize Every Client Visit In 2021

Despite it being as trying as a year can be, 2020 has shown the industry’s resilience and given salon owners worldwide new strategies and tactics to look at their business. It has also given many the chance to look at performance metrics from a different angle. However, it seems that every time you pick up … Continued

Never Lose Faith: Successful Avenues For Making Money While Closed

When you look at the current crisis, the biggest concern is the sheer uncertainty of how long it’s going to last and what the long term impact on business will be. You’ll be hearing scenarios for all sorts of lengths, but the reality is, no one knows. Not even the greatest epidemiologists in the world … Continued

Thinking Differently: Your 2020 Blueprint For Salon Growth

Falling into the Millennial generation myself, I was quite surprised to hear Stefanie Fox Jackson, speaker at the Salon Owners Summit 2020, mention the Internet saw the light of day in 1991. Quick maths that was nearly three decades ago — pram days for me. Then there was Google in the year of 1998. It’s … Continued

What Does It Take To Set Up And Grow A Successful Salon?

Many people dream of setting up their hair or beauty salon. Turning that dream into reality, learning the ropes of business and people management, and making it work when your livelihood depends on it, however, can often leave salon owners overwhelmed by the weight of those responsibilities and hampered by feelings of self-doubt. If this … Continued