Aubree Calderwood

Aubree Calderwood is a Content Copywriter at Phorest Salon Software. Her passion has always been connecting with readers in creative ways. Formerly a writer and ‘futurist’ for Irish PR agency, Elevate, she is best known for her work on consumer trends, helping brands stay up to date with the latest developments in their industries. In a previous professional chapter, she worked in brand planning and qualitative research. She has retained her love of strategy and championing the story of the customer. And, most importantly, bringing real value to real people. She has a deep admiration for the dynamic energy and sense of community in the salon and spa industry and is dedicated to using her experience to help businesses grow.

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