Every new client starts their journey somewhere—maybe through a personal recommendation, online review, or a scroll through your Instagram. By the time they land on your website, you’d think you’ve sealed the deal… right? Not always.
If a potential client has questions before committing to a treatment and there’s no clear path to request a callback or book a consultation, they might click away and straight into the arms of a better-prepared competitor.
According to Phorest research, only 50% of hair and beauty businesses have any kind of lead management system in place.
Here’s why that’s a problem:
- Sporadic enquiries go unanswered
- Missed chances to grow your new client pipeline
- Empty slots on slow days stay empty
- Relying solely on word-of-mouth, walk-ins, or social media is unpredictable
Without a system, even a handful of missed leads each week adds up to serious lost revenue. That’s where integrated lead management saves the day. With the right tools, you can collect their details, automate follow-up communication, and turn that curiosity into a confirmed booking. Whether you’re starting from scratch or looking to simplify or upgrade your current process, here’s why Lead Management can make a difference:
Capture Interest The Moment it Sparks
Easily add an interest form to your online booking page, website, or social channels—so potential clients can start a conversation on their terms. You’ll get their contact info and preferences instantly, allowing you to follow up on your schedule and keep the relationship going from that first impression forward.
Ideal for high-value services that require a bit more thought—like skin treatments, advanced colour services, or bridal consultations.
Follow Your Lead Flow From One Place
No more missed messages or messy spreadsheets. Every enquiry lands directly in your Phorest system, where you can manage, track, and respond.
Automate your follow-ups with personalised SMS or email messages that nudge leads toward booking, even when you’re busy. Consistency pays off, and with Phorest, it’s practically effortless. Plus, like with everything in Phorest, you can track it. The dedicated Leads Dashboard shows you exactly how your enquiries are converting
Businesses using Phorest Lead Management see an average 48% lead-to-client conversion rate.
From Curious Click to Client: What Lead Management Looks Like with Phorest Step-by-Step
- Lead Submits Form
From your booking page, website, or social media—a potential has reached out. - Lead Appears in Phorest
They’re automatically added to your Leads Dashboard — no manual input required - Auto Confirmation
An email or SMS is sent instantly, confirming you’ve received their enquiry - You Make Contact & Update Their Status
You follow up, update their lead status, and keep everything organised in one place - Automated Follow-Up Kicks In
If they don’t book straight away, Phorest sends follow-up messages to keep them interested. - Appointment Booked
You did it! They’re in the calendar. Their status updates to “Appointment Scheduled.” - Hello, New Client
After their visit, they’re marked as a “Converted Client.” - Your Dashboard Updates
Conversion metrics reflect your performance in real-time.
Launch Your Lead Magnet: Phorest Lead Management × Ads Manager
If you’re ready to seriously level up your new client acquisition, this is where the magic happens. By combining Phorest Lead Management with Phorest Ads Manager, you can not only attract the right clients but also capture their interest instantly and guide them smoothly into your booking pipeline.
Using real data from your top-spending, most loyal clients, Phorest Ads Manager helps you create targeted social media campaigns that are both strategic and cost-effective. On average, salons and clinics generate £2,727 and 74 bookings per campaign using Ads Manager alone.
Even better, you don’t need to be a social media marketing expert. Choose from a range of polished, ready-to-launch ad templates, designed specifically for salons, spas, and clinics. Use a low-pressure ‘Sign Up’ call-to-action to invite curious users to register their interest—perfect for high-value treatments that require a little more consideration. Set your budget and launch in the time it might take to send an email.
Once they’ve submitted their info? That’s right. The lead flows directly into your Phorest Lead Management dashboard. From there, the cycle continues. Plus, you can also track every step of your social media campaign’s performance and return on investment, all in Phorest.
This is modern lead generation: smarter, simpler, and built to match the ambition of today’s business leaders.
Make the most of every lead with Phorest Lead Management and a growing suite of connected, innovative tools—built by a technology partner that knows your industry and wants to see you thrive.
Stop Letting Potential Clients Slip Through the Cracks
