How To Attract More Clients With Unique Halloween Salon Marketing Ideas

Now, I know we are still in September and it seems like Halloween is far away. But it really is amazing how quickly the weeks go by. So to make sure you are well and truly prepared for fright night this year, we thought we might put together some original Halloween salon marketing ideas. At … Continued

2 Minute Video: 'The Two Jenns' Tell Us About the Challenges of Running a Salon

  We popped into Jennifer Butler and Jennifer Swaine, or as they’re affectionately known here in Phorest Salon Software, ‘the two Jenns’, to ask them about the challenges of running a salon. These two ambitious ladies set up the Vanity Rooms just 6 years ago in Dublin and won the Image Magazine Award for Best … Continued

Phorest Staff App Update: Manage Staff Members and Rosters on iPad and iPhone

There is a new version of the Phorest iPad and iPhone staff app which was released onto the App Store this week. There are a bunch of new features as well as a significant upgrade to the appointment screen which should make it much easier to use and in turn make it easier to manage … Continued

Get Your Copy: The Salon Owner's Ultimate Guide to Facebook

Phorest has just released a new ebook – The Salon Owner’s Ultimate Guide to Facebook. We’ve put this together so you can master the social networking behemoth and see a real return in clients, profits and referrals  for all your hard work and creativity. Normally it costs £12.99, but if you’re reading this post all you … Continued

5 steps to surviving hair and beauty trade shows

  It’s easy to worry about surviving hair and beauty trade shows, particularly when it’s a titanic-sized industry event like the upcoming Professional Beauty show in Excel, London. You know that frustrated feeling of coming away tired, queuing in traffic jams, and thinking, “Geez, I didn’t even get to see HALF of what I wanted … Continued

Start Getting your Promotions Underway with these Salon Valentine's Marketing Ideas

We all know Valentine’s day is a hot spot on your annual calendar.  You need to maximise on this opportunity. Now is the time to start prepping, not February 10th! Here’s some ideas for Salon Valentine’s Marketing…

Make Xmas less Stressful – Process Vouchers, Payments and Sales on iPad & iPhone

You know that Christmas feeling… the bad one! Everybody is tripping over themselves at the till trying to put through payments, process vouchers, make appointments and answer the phone. It just can’t be done. Clients can end up feeling frustrated while the team begin to get irate which results in bad customer service. We have … Continued

Beauty Salons with Online Booking have 29% Higher Revenue

The current issue of Professional Beauty (October) contains a fascinating feature on the state-of-play of beauty salons in the UK. The reality is startling – beauty salons who provide the ability to book online, have on average, a 29% higher turnover… London vs. the rest of UK Beauty salons in London are making a third … Continued

How to Switch a Facebook Friends Page over to a Likes Page

A lot of salons starting out on Facebook create a ‘friends’ Facebook page and not a proper page that gets ‘likes’. As a Facebook trainer for salons, I get asked a lot of questions about why you should switch over and how. Here’s my guide to switching over a personal page to a salon business … Continued