Connor Keppel

3 SMS Ideas To Boost Men Bookings This Father’s Day

Mother or Father’s Day messages to clients don’t always have the intended effect. That’s something we found out the hard way a good few years ago when we sent out a […]

6 SMS Ideas For Valentine’s Promotions In Your Salon

Still have a few vacant spots in your diary for Valentine’s Day? SMS promotions are often the quickest way to solve that issue. What most people struggle with though, is […]

Get Set Up With Online Bookings Before You Get So Busy You Can’t

“I need a serious haircut, but I didn’t get the time to book myself in for one. With work, kids and everything else in between, I just don’t think of […]

Building Your Salon/Spa’s Online Presence? Mind Your Manners!

Social media is all about exchanging and building/nurturing relationships. The more genuine you are, the better. The internet has enough trolls and bots. People are looking for real connections and […]

9 Subtle Signs An Employee Is Thinking Of Leaving Your Salon

Stylists and therapists move around, particularly in the earlier days of their career. If you’re lucky enough to have one or more linchpins (someone who adds salon-wide value way beyond […]

Last-Minute Valentine’s Day Promotion Ideas For Your Salon

It might be T-minus 7 days before Valentine’s Day, that still leaves you ample time to put together a few campaigns. Once again, it’s all to your benefit, given how […]

The Phorest Salon Book Club: Ego Is The Enemy by Ryan Holiday

I am a huge fan of Ryan Holiday. He has been an agent to some of the World’s biggest rock stars, marketing director for what was one of the globe’s […]

The 7 Wonders Of The Perfect Salon Phone Manner

You know the feeling. Calls are coming in, you’re running around trying to organise everybody (and everything!) while remaining as calm, friendly and professional as humanly possible. It’s a big […]

The 7 Wonders Of The Perfect Salon Phone Manner

You know the feeling. Calls are coming in, you’re running around trying to organise everybody (and everything!) while remaining as calm, friendly and professional as humanly possible. It’s a big […]