Connor Keppel

Connor Keppel heads up marketing for Phorest Salon Software. Over the past 6 years he has helped thousands of salons to grow; advising them on marketing tactics that help them get their clients back more often, spending more and generating referrals across the UK, Ireland, USA, Australia and continental Europe. Connor has been instrumental in developing a number of initiatives aimed at directly helping salon owners to grow their business and learn tactics to manage their salons more efficiently; including the Phorest Salon Owner’s Summit event; the Salon Mentorship Hub; the #30days2grow Challenge; and Salon Retail Week, among many others.

2 min

3 SMS Ideas To Boost Men Bookings This Father’s Day

Mother or Father’s Day messages to clients don’t always have the intended effect. That’s something we found out the hard way a good few years ago when we sent out a […]

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SMS

2 min

6 SMS Ideas For Valentine’s Promotions In Your Salon

Still have a few vacant spots in your diary for Valentine’s Day? SMS promotions are often the quickest way to solve that issue. What most people struggle with though, is […]

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SMS

2 min

6 SMS Ideas For Valentine’s Promotions In Your Salon

Still have a few vacant spots in your diary for Valentine’s Day? SMS promotions are often the quickest way to solve that issue. What most people struggle with though, is […]

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Online Bookings

2 min

Get Set Up With Online Bookings Before You Get So Busy You Can’t

“I need a serious haircut, but I didn’t get the time to book myself in for one. With work, kids and everything else in between, I just don’t think of […]

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Social Media

2 min

Building Your Salon/Spa’s Online Presence? Mind Your Manners!

Social media is all about exchanging and building/nurturing relationships. The more genuine you are, the best. The internet has enough trolls and bots. People are looking for real connections and […]

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Staff

5 min

9 Subtle Signs An Employee Is Thinking Of Leaving Your Salon

Stylists and therapists move around, particularly in the earlier days of their career. If you’re lucky enough to have one or more linchpins (someone who adds salon-wide value way beyond […]

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Sales & Marketing

3 min

Last-Minute Valentine’s Day Promotion Ideas For Your Salon

It might be T-minus 7 days before Valentine’s Day, that still leaves you ample time to put together a few campaigns. Once again, it’s all to your benefit, given how […]

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Management

7 min

The Phorest Salon Book Club: Ego Is The Enemy by Ryan Holiday

I am a huge fan of Ryan Holiday. He has been an agent to some of the World’s biggest rock stars, marketing director for what was one of the globe’s […]

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Customer Service

3 min

The 7 Wonders Of The Perfect Salon Phone Manner

You know the feeling. Calls are coming in, you’re running around trying to organise everybody (and everything!) while remaining as calm, friendly and professional as humanly possible. It’s a big […]

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