Where leaders love to learn

How to Make Your Salon, Spa, or Clinic More Inclusive for Pride Month and Beyond

For some clients, booking a salon, spa, or clinic appointment is exciting. For others, it can come with a checklist of worries: Will they use my preferred name? Will they understand what I’m asking for? Will I be stared at? Will I have to explain myself before I even sit down?  Not exactly the relaxing, … Continued

How Phorest Achieved a World-Class NPS of 69: Inside a Customer Experience Transformation

Phorest’s average global Net Promoter Score (NPS) climbed from 47 in 2023 to a peak of 69 in May 2026 – a world-class result for B2B software. The gain came from a deliberate, company-wide client experience programme, not a single fix. Here’s exactly what changed. Key Takeaways: What is Phorest? Phorest is a salon, spa, … Continued

Build High-Performing Teams: Turn Performance into a Team Habit

Your staff are the heart of your business; they drive client satisfaction, revenue growth, and champion your unique culture that keeps people coming back. When they’re aligned, everything runs better. But on busy days, it’s easy for their focus to drift. The solution isn’t to work harder, but to make performance visible, shared, and easy … Continued

Maximising Appointment Value: From Securing Higher Tickets to Flexible Add-Ons

When you’re trying to grow, ‘more bookings’ isn’t the only solution. Often, the biggest win comes from protecting existing revenue and maximising the value you get per appointment while still delivering exceptional service. In a busy salon, spa, or clinic, the diary can already be full, yet revenue can seep through the cracks: a deposit … Continued

Amplify Client Connection: How to Stay Present & Prepped with Phorest AI

Your clients expect the best from you. Fast replies, personalised service, and streamlined communication are all part and parcel of a modern client experience. These expectations put pressure on beauty and wellness businesses to deliver consistent results. That pressure shows up in two places: During these peak moments when your schedule is packed, you and … Continued

Empathy, Understanding, and Patience: The Human Connection in Customer Service at Phorest

Having spent over two decades working across the global beauty industry, I’ve seen first hand what truly shapes a client’s experience. From managing luxury department store counters to leading education for premium brands, I’ve learned that exceptional service rarely comes down to technique alone.  The most powerful moments in customer experience often come from something … Continued

Why AI Isn’t Replacing Salon, Spa, and Clinic Professionals — It’s Giving Them Their Time Back

Let’s start with the obvious — because it’s the part that tends to get lost in the noise. The human touch will never be replaced. No algorithm can replicate the way a great therapist reads a room the second a client walks in. The subtle shift in tone when someone’s had a hard week. The … Continued

The Ethical Edge: Demystifying AI in the Beauty and Wellness Industry

AI is rapidly becoming part of everyday life. Across industries, it is being used to enhance efficiency and improve client experiences. As these tools become more and more accessible, many beauty and wellness professionals may be feeling both excited and slightly overwhelmed by what this shift means for their day-to-day. How do we embrace the … Continued

Best Medi-Aesthetic Clinic Software in the UK & Ireland (2026)

An Honest Comparison for Growth-Minded Clinic Owners If you’ve spent any time researching medi-aesthetic clinic software online, you’ve probably noticed something frustrating: most comparison articles are written by the very companies selling the software. Pabau’s blog ranks Pabau first. Consentz’s website calls Consentz the best choice. Even many “independent” roundups are quietly backed by affiliate … Continued