Susan Routledge is a multi-award-winning salon owner, International Business Consultant, and trusted industry advisor. She has been in the beauty industry for over 35 years, part of the Professional Board for BABTAC, representing and raising standards for the beauty industry, and is recognised in the Top 100 UK Industry Influencers for her passion and dedication. Her down-to-earth, light-hearted approach has made her an international speaker and an established awards judge. As well as that, Susan is the founder of her trademarked STABLE business formula, author of The Little Book of Client Retention and best-seller co-author of Beauty and The Best and Your Best Life. She has an online business turnaround programme called “Salon Success Freedom” and is the creator of Beauty Directors Club: an ever-growing global membership and close community for salon, clinic, and spa business owners with resources and multi-expert advice. Susan’s online blog, Beauty Entrepreneurs, has attracted over 7000 global subscribers for her weekly hints, tips, and insights.