Marketing To Mature Hair And Beauty Clients In The Digital Age

I often get emails asking me how to get new clients, keep them coming back and fill empty spots in the agenda. And if there are quite a few methods to do so, there’s one opportunity we haven’t addressed yet on The Phorest Blog: marketing to mature hair and beauty clients. In this article, I’ll … Continued

15 Salon SMS Templates To Breathe Spring & Easter Into Your Campaigns

As the days begin to get slightly longer, many are eager to finally call it spring. That means now is the perfect time to start preparing your SMS spring marketing campaigns. After all, there are many holidays throughout the season – for some, Mother’s Day has passed, but think about Easter, Earth Day, etc – … Continued

How To Conduct Amazing One-To-One Staff Feedback Meetings

A couple of months ago, one of our collaborators, Valerie Delforge illustrated how communication levels within your team had direct repercussions on your salon’s success. It’s one thing to make the resolution of meeting up with members of your team, but it’s another thing to conduct these meetings in an efficient manner. So whether you don’t … Continued

March Salon Marketing Ideas To Please All Clients & Tastes

I don’t know about you, but personally, winter’s had its toll on me. After catching a few colds here in there, some worse than others, I can’t wait to welcome spring. Needless to say that my countdown to March 20th has already begun. Which made me think about the fun things spring brings – and no, … Continued

Coffee For Lunch | Interview With Salon Owner Lynda Tarpey

What makes a salon, a winning salon? How does one manage retail, customer service and care altogether in a perfect balance? These were questions we had for Lynda Tarpey, director and founder of Pretty Woman, the stylish and elegant Salon and beauty boutique in Leeds, United Kingdom. More than a mere profile spotlight, this interview … Continued

Salon Owners Summit 2017 Giveaway: Win A Goodie Bag!

The Salon Owners Summit is fast becoming the most talked about event in the hair and beauty calendar for Europe and abroad. This year’s theme was ‘Team Building: Creating a Culture of Initiative in Your Salon’ and had Mary Portas, Richard Mullender, Andy Bounds and Gill Morris speaking on the day. Last week, we hosted a Salon … Continued

Trade Shows & Phorest Webinars To Attend In February

Every business has its challenges. Some look for ways to get more clients, others to get new ideas for their marketing. For some, it’s more about keeping up with the ever-changing social media technology. Phorest Salon Software isn’t just about software. We’re also here to help you grow, free up your time and give you new … Continued

The Easiest Method To Get More Salon Facebook Reviews

If you have attended Phorest Academy’s most recent webinar on Online Reputation, then you’ll have a better understanding of why taking control of how people treat, react and rate your business online is so important. The hour long masterclass also discussed techniques to get more reviews on different channels (Google, Yelp, etc.). What I want … Continued

Salon Owners Summit 2017 Recap: In Your Own Words

Now that the Salon Owners Summit is all wrapped up and you’ve all gone back with plenty of inspiration for the present year, we thought we’d make a Salon Owners Summit 2017 Recap. It was a truly inspiring and motivational day and we want to say thanks to all of you, without whom this event … Continued